L.BreeAnna Perkins-O'Dell
Coweta,OK
Summary
Results-driven leader with expertise in driving operational improvements and strategic growth. Facilitates team collaboration to achieve impactful outcomes while navigating complex challenges. Optimizes processes and cultivates positive workplace cultures through effective communication and decisive leadership.
Overview
17
17
years of professional experience
Work History
General Manager
Ulta Salon and Cosmetics
Bixby, OK
03.2019 - 09.2026
- As a General Manager (GM) I am responsible for leading through Ulta Beauty's mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth. Leading a team of 4-5 department managers, I am accountable for all aspects of managing a single retail store, inclusive of the salon. I drive our business through a focus on performance (sales, service, and expense control), people (talent acquisition, training, and development and process (standard operating procedures). I have a passion for process excellence, a drive for results, and the ability to lead and influence.
- Directed daily operations to enhance customer experience and drive sales growth.
- Implemented strategic initiatives to optimize inventory management and reduce costs.
- Led recruitment, training, and development programs for diverse teams across locations.
- Analyzed sales data to identify trends and inform decisions on product assortment.
- Managed Marketing strategies and implemented company lead events for brand awareness
Sales Manager
Victoria's Secret & PINK
Fayetteville, AR
05.2018 - 03.2019
- A Victoria's Secret Sales Manager is a values-based leader that delivers exceptional customer and associate experiences to grow top line sales. A Lingerie Manager leads store performance through the core values of The Customer Rules, It Matters How We Play the Game, Inclusion Makes Us Stronger, and Passion Leads to Success.
Primary Responsibility: The Sales Manager has the primary responsibility of driving results of an individual brand. Additionally, the Lingerie Manager owns coaching of the entire store team to deliver on the brand story through customer experience behaviors, operational excellence, and product life cycles of the assigned brand.
Success Metrics:
Sales Growth (Store and Individual Brand) to Last Year
Shrink Reduction
Turnover Improvement
Payroll Control
Store Manager
Maurices
Muskogee, Ok
04.2015 - 05.2018
- Leads store operation which includes daily business analysis, achieving sales plans, driving a customer focused environment, managing talent and performance and supervising and directing team to execute and present store to visual brand expectations.
- Driving Sales by analyzing store performance using reports and adjusting plans and priorities as necessary. Managing payroll hours to sustain profitability for company. Assesses visual needs and directs implementation of promotional changes. Preparing schedules and scheduling the stylist to their strengths to benefit the company.
- Customer focus environment by driving stylist to achieve a customer focused Omni Channel store environment. Creating and demonstrating a fashion focused store environment. Consistently demonstrating awareness for the customer in actions, priorities and decisions. Leading by example through utilizing customer service training
- Reviewed store performance data and modified plans and priorities. Managing payroll hours to sustain profitability for the company. Assesses visual needs and directs implementation of promotional changes. Preparing schedules and scheduling the stylist to their strengths to benefit the company.
- Talent Management included making quality hiring decisions, developing successors and talent pools for all store positions. Providing current, direct, complete, and actionable positive and corrective feedback to others to ensure effective accountability Grows and develops team using company programs such as the MBA
- Executed operational strategies to maintain a sound store environment. Led team in minimizing inventory loss through standard operating procedures, ensured compliance with company policies, and managed supply room inventory to support business needs.
- 07/16-Current
Assistant Manager
Maurices
Tahlequah, Ok
04.2015 - 06.2017
- Contributed to team experience by swiftly communicating with members about customer and store activity needs. Fostered an inclusive and respectful environment, engaging team members in discussions on improvement and being receptive to feedback for timely adjustments.
- Executing Maurices service philosophy by making real connections with customers through learning and remembering names with honest connections, building sales through suggestive selling and attending to customers’ needs while using store resources and technology such as social media to bring brand awareness.
- Contribute to the team experience by reacting quickly and communicating with team members regarding customer and store activity needs. Being inclusive, positive and treating all team members with respect. Engaging team members in discussion on ways to improve and being receptive to feedback from others while making timely changes.
- Achieved promotion to higher role in July 2016
Graduate Assistant Teacher for Communication Studies
Northeastern State University
Tahlequah, Ok
01.2016 - 05.2016
- Teach a section of Fundamentals of Oral Communication 1113 which included attending and leading class, structuring a safe and productive learning environment, administering test and preparing activities and lesson plans about communication, diversity and self-empowerment.
- Collaborated with First Year Experience, Student Success Center, and other departments to create, plan, implement, and assess diversity initiatives and activities that supported students' academic success.
- Consulted in Communication lab, assisting students with outlines and presentations for various classes, and provided support for mock interviews and tutoring.
- Researched and reported best practices and metrics for diversity and inclusion, facilitating their implementation in classroom settings.
Graduate Assistant for University Housing
Northeastern State University Housing
Tahlequah, Ok
08.2014 - 11.2014
- Reviewing existing policies and practices and making recommendations that recognize and support
- Facilitated student judicial processes by organizing meetings and writing correspondence. in the form of writing letters, holding conduct meetings, and writing sanctions for judicial matters
- Communicated respectfully and clearly with students and staff regarding ongoing judicial matters through email, letters, and face-to-face interactions.
Associate Hall Manager
Northeastern State University Housing
Tahlequah, Ok
09.2011 - 11.2014
- Directly supervise a group of staff in creating schedules, conducting weekly meetings, accomplishing task set forth by housing/ myself for the building and assisting residents in their needs.
- Managed housing area, tracked daily activities using various computer programs, oversaw hall budget for programming, and prepared monthly reports and newsletters to ensure transparency.
- Helping plan and implement monthly programs that meet Housing learning environment standards which included diversity, self-empowerment, responsibility and community service. Utilized various forms of social media and printed media to spread awareness of events and programs.
- Contributed to planning of monthly programs aimed at fostering diversity and community service. and implement monthly programs that meet Housing learning environment standards which included diversity, self-empowerment, responsibility and community service. Utilized various forms of social media and printed media to spread awareness of events and programs.
- Point manager for our Certified Emergency Response Team in case of crisis situations in our area. Responded to emergency situations involving residents, including mental health crises, building issues, and personal conflicts.
Resident Assistant & Front Office Aide
Northeastern State University Housing
Tahlequah, OK
08.2009 - 09.2011
- Informed residents of housing regulations and addressed issues to ensure compliance and satisfaction.
- Assisted residents in navigating their living environment to enhance comfort and community.
- Planned programs to facilitate residents' adjustment to college life, fostering engagement and support.
- Answered phones professionally, addressing inquiries and directing calls to appropriate departments., scan documents, answer emails, deliver mail, and provide customer service and other clerical duties.
Education
Master Of Arts - Communication Arts
Northeastern State University
Tahlequah, Ok05-2016
Master of Science - Communication Arts
Northeastern State University
Tahlequah, OK05-2014
Psychology, Mental Health, Business
05-2012
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Fort Towson High School
Fort Towson, Ok01-2008
Skills
- Operational efficiency management
- Facilitating collaborative team dynamics
- Workforce education
- Skilled in prioritizing concurrent responsibilities
- Issue resolution
- Inventory control
- Employee development
- Client engagement
- Effective relationship management
- Verbal and written communication
Timeline
General Manager
Ulta Salon and Cosmetics
03.2019 - 09.2026
Sales Manager
Victoria's Secret & PINK
05.2018 - 03.2019
Graduate Assistant Teacher for Communication Studies
Northeastern State University
01.2016 - 05.2016
Store Manager
Maurices
04.2015 - 05.2018
Assistant Manager
Maurices
04.2015 - 06.2017
Graduate Assistant for University Housing
Northeastern State University Housing
08.2014 - 11.2014
Associate Hall Manager
Northeastern State University Housing
09.2011 - 11.2014
Resident Assistant & Front Office Aide
Northeastern State University Housing
08.2009 - 09.2011
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Fort Towson High School
Psychology, Mental Health, Business
Master Of Arts - Communication Arts
Northeastern State University
Master of Science - Communication Arts
Northeastern State University