Leah Castro
Surprise,AZ
Summary
Hairstylist and Brand Specialist with over 20 years of professional experience in the salon and beauty industry. Owner of Capelli Chic Salon in Newburyport, MA. Extensive knowledge of brand sales and education management for various salons in the New England area. Highly effective at increasing salon revenues, collaborating with my team to develop strong client relationships and selling salon‐exclusive brand products. Dedicated to continuous process improvement, effective leadership and proactive in staying abreast of evolving industry standards.
Overview
12
12
years of professional experience
Work History
Owner/Stylist
Capelli Chic Salon
Newburyport, MA
01.2017 - 06.2023
- Responsible for every aspect of running a salon.
- Responsible for hiring and training of new employees.
- Responsible for client outreach and retention.
- Maintaining high educational and technique standards for all employees.
- Managing the budget and overall finances of the salon.
Key Account Manager
Schwarzkopf
Los Angeles, CA
01.2019 - 08.2021
- Responsible for building the Schwarzkopf hair color brand and product sales in New England.
- Developed and maintained major key accounts in New England.
- Planned yearly education for key accounts
- Traveled regularly in New England and other regions of the country to train and educate clients and salons.
- Managed relationships between product distributors and key accounts.
Brand Sales Manager
Living Proof
Cambridge, MA
10.2015 - 10.2018
- Managed more than 175 direct Living Proof accounts in the New England region.
- Managed daily tasks to develop ad maintain all client accounts
- Increased sales each year by 26% in the direct market
- Traveled in New England to open new accounts
- Creative Team Member/Stylist for LA Fashion Week 2017
Corporate Retail Educator
Living Proof
Cambridge, MA
01.2011 - 10.2015
- Opened new accounts for Living Proof in retail stores such as ULTA and Sephora.
- Responsible for product knowledge and theory education classes for retailer carrying Living Proof products.
- Coordinated and taught hair cutting courses to salons through the New England area.
Education
Some College (No Degree) - Nursing
Northern Essex Community College
Haverhill, MASkills
- Follow through
- Time Management
- Critical Thinking
- Ability to work under high stress
- Adaptable to my enviroenment
Affiliations
- Mother of three children
- Active in the CrossFit community and love to work out.
- CrossFit Level I certification and in the top 97% for my gender and age group.
- Attended various educational seminars across the country
Timeline
Key Account Manager
Schwarzkopf
01.2019 - 08.2021
Owner/Stylist
Capelli Chic Salon
01.2017 - 06.2023
Brand Sales Manager
Living Proof
10.2015 - 10.2018
Corporate Retail Educator
Living Proof
01.2011 - 10.2015
Some College (No Degree) - Nursing
Northern Essex Community College
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