Leona Davis-Brown
Summary
Strategic Marketing Leader | Advancing Community Impact Through Strategic Campaigns & Partnerships | Nonprofit & Public Sector
Overview
11
11
years of professional experience
Work History
Director of Marketing
United Way of North Central New Mexico
01.2021 - Current
- Develop and execute omni-channel campaigns driving donor engagement, audience growth, and fundraising outcomes.
- Partner with executive leadership and stakeholders to translate priorities into integrated marketing plans and brand activations.
- Lead content strategy and narrative development across campaigns, events, and donor communications.
- Drive digital audience engagement and customer journeys to improve experience, retention, and conversion.
- Utilize data, KPIs, and audience insights to optimize performance and inform growth strategies.
- Manage media, agency, and partner relationships to expand brand reach and campaign impact.
Senior Manager, Digital Marketing & Content Strate
City of Albuquerque Arts & Culture Department
06.2015 - 01.2021
- Led integrated digital marketing and content strategy across multiple cultural institutions, strengthening brand visibility and audience engagement.
- Collaborated with city leadership, departments, and external partners to support cross-agency initiatives and large-scale events.
- Managed end-to-end campaign execution and leveraged analytics to optimize performance and engagement.
- Established content systems and workflows to improve efficiency, consistency, and asset management.
- Supervised interns and supported cross-functional teams in delivering high-quality digital marketing assets.
Education
Master of Arts - Communications Emphasis in New Media Marketing
Southern New Hampshire University
Bachelor of Arts - Mass Communications
Huston-Tillotson University
Skills
- Project management
- Marketing campaign development
- Creative direction
- Branding
- Staff management
- Marketing analytics
- Budgeting and allocation
- Communications management
Timeline
Director of Marketing
United Way of North Central New Mexico
01.2021 - Current
Senior Manager, Digital Marketing & Content Strate
City of Albuquerque Arts & Culture Department
06.2015 - 01.2021
Master of Arts - Communications Emphasis in New Media Marketing
Southern New Hampshire University
Bachelor of Arts - Mass Communications
Huston-Tillotson University