LEONARD ARAIZA
Kansas City,MO
Summary
A commanding revenue driver who delivers massive monthly recurring revenue and secures high-value strategic accounts across enterprise, SLED, private sector, and healthcare. Renowned for mastering complex contract negotiations and delivering premium fiber, cloud, cybersecurity, and clinical-grade solutions that consistently outperform the market. In the healthcare space, he has reshaped the medical sales landscape by introducing a cognitive-selling framework infused with psychological insight—elevating patient engagement, provider decision-making, and overall clinical adoption.
Overview
20
20
years of professional experience
10
10
Certification
Work History
General Manager | Part Owner
Advanced Weight Loss
08.2024 - Current
- Expanded service portfolio to include medical weight loss programs, GLP-1 therapies, peptide treatments, testosterone optimization, RF micro needling, and nutrition coaching.
- Executed multi-channel marketing campaigns that doubled client acquisition, showing ability to drive market penetration and patient engagement for advanced therapies.
- Managed P&L, budgets, and vendor negotiations, perfecting profitability and scalability while aligning resources to business aims.
Senior Account Director
ISG Technology
06.2024 - 08.2025
- Entrusted with deepening strategic engagements and expanding executive relationships across a portfolio of key clients to drive growth- retention- and long-term value.
- Spearheaded the co-development of a transformative Managed Services offering in partnership with Solution Architecture—securing a $44K MRR monthly recurring revenue contract within 90 days of promotion.
- Partnered with legal counsel to refine RFP response frameworks and contracting structures- culminating in a $36K MRR monthly recurring revenue enterprise agreement in Q1 2025.
Strategic Account Manager Hybrid
Bluebird Network
05.2021 - 10.2023
- Won $41M NTIA Middle Mile Grant through strategic proposal development- enabling fiber expansion from St. Louis to Tulsa.
- Closed $2.5M enterprise deal spanning 20+ sites- catalyzing fiber deployment into five new markets and reinforcing Bluebird's regional footprint.
- Boosted private sector MRR by 41% by revamping RFP- bid- and quotation processes- improving responsiveness and alignment with client needs.
Major Accounts – Government & Education
Spectrum
08.2020 - 05.2021
- Led broadband initiative for KCK Public Schools with Spectrum during COVID-19- delivering high-speed internet to underserved families.
- Redesigned Kansas City Federal Reserve's data/TV infrastructure- driving 120% growth in MRR.
- Proposed statewide satellite tower system for Nebraska- contributing to 109% sales team attainment in Q4.
- Developed next-gen data solution for Fort Leavenworth- maintaining 100% revenue and adding 32% in MRR.
Business Executive – Acquisition Level 2
AT&T
05.2014 - 08.2020
- Led fiber expansion across 76% of Kansas zip codes- transforming low-lit regions into connected hubs with multi-site wins in Dodge City- Garden City- Liberal- Great Bend- and beyond.
- Achieved 153% growth in wired MRR- earning Mid-Market Sales Rep of the Year and Newcomer of the Year honors; boosted fiber-lit territory from 30% to 46%.
- Pioneered IoT mobility solution in agriculture with AT&T engineers- driving a 43% market share increase and over 2,000 net new mobility adds.
Education
Bachelor of Science - Business Management
Wichita State University
Wichita, KS01-2008
Skills
- Sales & Business Development: Account Management, Inside Sales, Contract Negotiation, Networking, Business Planning, Key Accounts, Strategic Relationships, B2B, Solution Provider, Lead Generation, Cold Calling, Target Markets, Lead Qualification, Proposal Creation
- Consulting & Project Management: Consulting, National Accounts, Project Management, Marketing, Customer Acquisition, Procurement, 470 RFP, Entrepreneur, Self-Motivated
- Technology & Risk Management: Technology Consulting, Consultative Selling, Healthcare, Risk Assessment, Regulatory Compliance, Solution Design Assessments, Incident Response, Mitigation Strategies
Career Highlights & Recognition
- 2024 – ISG Technology - Promoted to Lead Senior Account Manager
- 2024 – ISG Technology - Designated Fortinet SME
- 2022 – Bluebird Network - Top New MRR Performance
- 2022 – Bluebird Network - Salesforce CRM Implementation Lead
- 2020 – Spectrum - Lambda Cohort Award Recipient
- 2019 – AT&T - Promoted to Fiber Sales Executive 3
- 2018 – AT&T - Promoted to Business Account Executive 2
- 2016 – AT&T - Mid-Market Newcomer of the Year
- 2014 – Verizon Wireless - President’s Cabinet
- 2010 – Cox Communications - President’s Circle
- 2007 – Foot Locker - Store Manager of the Year
- 2005 – Foot Locker - Audit Excellence Award
- 2005 – Foot Locker - Rookie Store Manager of the Year
Certification
- Sandler Sales Training – Professional Sales Development Program
- Center for Digital Government – Masterclass Graduate State & Local Government– K–12
- ZoomInfo University – Certified in Sales OS- Engage- and Operations OS
- Salesforce – Certified Salesforce Associate and Salesforce Administrator
- Fortinet Network Security Expert (NSE) Program – Completed Fundamentals- Associate- and Professional
- Hewlett Packard Enterprise (HPE) – HPE Sales Pro Certified
- Hubspot – Content Marketing, Digital Marketing, Sales HubSpot CRM Platform, Revenue Operations
Hard Skills
- Networking & Connectivity: DIA, Cloud-Based Phone Systems, Ethernet, Dark Fiber, Optical Wavelengths, EPL, EVPL, WAN, PoP, E-NID, SD-WAN, Network Topology Architecture, MPLS, BGP, OSPF, Layer 2/3 Switching
- Security & Infrastructure: DDOS Mitigation, EDR, Arctic Wolf Security Operations, Fortinet Firewalls, Veeam Backup & Replication, Aruba Networks, HPE Servers & Storage, SASE, Zero Trust Architecture, NAC, SIEM Tools
- Cloud & Software Solutions: Microsoft Azure, SaaS, Zoom, Adobe Creative Cloud, Google Workspace, Salesforce CRM, Microsoft 365 Suite Outlook, Word, Excel, PowerPoint, Teams, Co-Pilot, SharePoint, OneDrive, Power BI
- Managed IT Services:Managed Network Services, Server & Storage, Security Services, Backup & Disaster Recovery, Data Replication, Colocation Services, VoIP Solutions, IT Service Desk Support, RMM, ITIL Framework
- Telecommunications & IoT:IP Flex, POTS Lines, IoT, Integration, M2M Communication, Smart Devices, UCaaS
Timeline
General Manager | Part Owner
Advanced Weight Loss
08.2024 - Current
Senior Account Director
ISG Technology
06.2024 - 08.2025
Strategic Account Manager Hybrid
Bluebird Network
05.2021 - 10.2023
Major Accounts – Government & Education
Spectrum
08.2020 - 05.2021
Business Executive – Acquisition Level 2
AT&T
05.2014 - 08.2020
Bachelor of Science - Business Management
Wichita State University