Summary
Overview
Work History
Education
Skills
Timeline
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Leonard Huerta

Frisco,Texas

Summary

People-oriented sales leader with 20 years of success growing business, operations management, and team training for leading brands, including Old Navy, Target, Hot Topic, and Scrubs & Beyond. Accomplishments include an 11% increase in customer conversion through strategic sales techniques and 10% new sales growth last fiscal year. Polished in increasing sales volume by developing business opportunities and implementing effective sales programs.

Overview

20
20
years of professional experience

Work History

Regional Director

Scrubs & Beyond, LLC.
02.2018 - 09.2024
  • Managed team development and operational compliance for 23 stores across six states, executing consistently, having strong sales performance, and aligning with company standards
  • Recruited results-driven talent, mentored two store managers to Regional Director roles within 12 months, and onboarded four new Regional Directors
  • Built a performance-focused team of managers, using tailored communication to ensure operational compliance, process efficiency, and a safe working environment
  • Ensured employee engagement and accountability through clear expectations, store visits, succession planning, and intentional conversations (performance and recognition)
  • Drove key performance metrics up by 10%, payroll compliance by 5%, and achieved a shrink rate under 1% for six consecutive years through coaching on business acumen and strategic thinking
  • Conducted training on targeted selling techniques, boosting customer conversion by 11% and CRM performance (Customer Loyalty) by an average of 8%
  • Devised a weekly reporting dashboard to monitor and analyze the sales performance of each location, took action that increased revenue and profitability, and proactively supported business trends
  • Guided the roll-out of a new company-wide Point of Sale (POS) system, increasing transaction speed by 25% and supporting sales growth
  • Formed and maintained a network of 100+ small business partnerships, enhancing brand visibility and contributing 10% to new business sales growth

Visual Merchandising Manager

Hot Topic Inc.
02.2012 - 07.2017
  • Directed visual merchandising strategies that unified store presentation across 600+ locations in the U.S., Canada, and Puerto Rico, contributing to an average same-store sales increase of 4% over 6 years
  • Authored and distributed monthly floor set magazines and training videos with an average reach of 25,000 views, educating on consistent brand standards and elevating company-wide product knowledge
  • Designed & sourced creative store visual displays, from concept to delivery, that reduced lead times (25%) and cost management (40%)
  • Executed monthly reviews with corporate senior leadership to align on company initiatives and streamline leadership communication
  • Established partnerships with the Buying, Marketing, Operations, and Planning teams to ensure brand consistency and standards were being executed across the entire company
  • Supervised new store openings, remodels, transfers and closures for division

District Manager

Hot Topic Inc.
02.2005 - 01.2012
  • Led operations in key markets, including Hollywood and Highland, Universal Studios, and Santa Monica Place
  • Increased revenue by $1.5 million across 18 flagship stores
  • Coached and promoted three Store Managers to District Manager roles, building internal bench strength and improving employee morale
  • Improved employee retention for full-time supervisors and store managers with 0.0% turnover (store managers) for 2009-2011

Education

Master of Science - Counseling Psychology

University of Kansas
Lawrence, Kansas
08.2005

Bachelor of Arts - Psychology

University of California at Riverside
Riverside, California

Skills

  • Sales Presentations
  • Sales Coaching & Team Training
  • Territory Expansion
  • Visual Merchandising
  • Project Management
  • Business Strategic Planning
  • Data & Metrics Analysis
  • Change Management & Problem Solving
  • Customer Service Focus
  • P&L Management & Financial Forecasting
  • Analytical Decision Making
  • Technical Skills (CRM, Adobe CS, Office 365)

Timeline

Regional Director

Scrubs & Beyond, LLC.
02.2018 - 09.2024

Visual Merchandising Manager

Hot Topic Inc.
02.2012 - 07.2017

District Manager

Hot Topic Inc.
02.2005 - 01.2012

Bachelor of Arts - Psychology

University of California at Riverside

Master of Science - Counseling Psychology

University of Kansas

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Leonard Huerta