Liliana Nielson
Royal Oak,MI
Summary
Strategic-thinking professional with over 10 years of healthcare experience in building relationships, cultivating partnerships, and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections, achieving successful goal-oriented results, and enhancing overall flow of internal processes. Well-versed in leading and managing team members, implementing quality improvement strategies, and driving organizational objectives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Regional Director of Business Development
Midwest Vision Partners
2024.01 - Current
- Lead and manage new business relationships through the entire sales cycle – from identifying new opportunities, sales strategy development, to execution.
- Act as an advocate for both internal and external customers to improve communication and referral relationships.
- Serve as the subject matter expert on MVP, new technologies, and relevant industry topics.
- Work cross-departmentally with operations, revenue cycle, billing, scheduling, etc.
- Understand and enhance internal processes through providing essential feedback and improving workflows to support both internal and external customers.
- Drive existing and new initiatives to build MVP footprint.
- Oversee all business development projects in the Metro Detroit market.
- Develop strategic initiatives to drive new patient volume.
- Create opportunities for increased fill rate growth for newly onboarded ophthalmologists.
- Identifed profitable business opportunities and developed long-term growth strategies, resulting in increased company revenue..
- Increased primary KPI, New Patient Volume, by 20% in Q2 of 2024 for the Metro Detroit market.
Admissions Director and Hospital Liaison
Illuminate – HC, SKLD Zeeland
2023.01 - 2024.01
- Responsible for the continued growth of resident census within the facility
- Assist in the development of the facility’s marketing plan and facilitate follow-through
- Conduct sales calls pertaining to external marketing events
- Maintain consistent sales calls with community accounts to promote the facility and services offered
- Review forecasting reports and identify facility trends related to referrals, growth, and decline
- Verify all insurance and legal documentation prior to admission
- Identify various payor sources and determine eligibility benefits
- Coordinate with MDHHS to assist with Medicaid applications
- Communicate admissions status of pending offered referrals to the facility leadership and clinical team
- Oversee the tours of the facility to prospective residents and families interested in learning more about the facility
- Coordinate all inquiries regarding potential placement
- Identify and partner with referral sources in the community market
- Maintain effective communication and relationships with referral sources
- Participate in community engagement events to promote facility community presence and services provided
- Demonstrate knowledge of Medicare/Medicaid and various payor types as it relates to potential admissions into the facility
- Document all referrals in CRM
- Understand and able to explain the admissions agreement and services provided
- Oversee all components of Admissions department of facility
- Demonstrate continued growth in the profession through community involvement and continuing education
- Demonstrate ability to interact well with a diverse segment of the community
- Review referrals in a timely manner, providing efficient responses
- Coordinate with case managers to establish a smooth admission process
- Communicate with family members of potential admissions, thoroughly answering any/all questions
- Complete on-site visits to hospitals and community accounts to interact with potential residents and families
- Develop, foster, and cultivate working relationships with referral sources
- Participate in community memberships such as The Senior Marketing Group and the Zeeland Chamber of Commerce.
Graduate Medical Education Residency & Fellowship Program Administrator
Spectrum Health Butterworth Hospital
2019.10 - 2022.12
- Partner with Program Directors to obtain and maintain accreditation, including resolving any threats to accreditation that might arise
- Demonstrate expert knowledge of all accreditation requirements of the Accreditation Council for Graduate Medical Education (ACGME), foster awareness and compliance with accreditation requirements; maintains documentation of compliance with accreditation guidelines
- Accurately provide annual program reports and submit periodic updates to ACGME’s Accreditation Data System (ADS)
- Solicit and monitor completion of ACGME Annual Resident & Faculty Surveys
- Support development and reporting of ACGME Self-Studies
- Prepare for program accreditation Site Visits
- Work with the GME Office to prepare for ACGME Clinical Learning Environment Review (CLER) Site Visits
- Serve as an expert of all accreditation and related governmental requirements
- Create and maintain files, records, reports, and other documentation related to these requirements
- Stay informed of developments in the field
- Read pertinent literature, attends meetings & applicable conferences
- Partner with the Program Director in the development of recruitment policies, strategies and materials
- Maintain program recruiting websites, including FREIDA Online, the American Medical Association (AMA) Residency and Fellowship Databases
- Support recruitment fairs and career interest activities
- Use the AAMC’s Electronic Residency Application Service (ERAS) software to manage applications and participate in screening of applications
- Manage the annual interview process, including extending invitations to interview, managing interviewing logistics, and maintaining post-interview correspondence
- Provide input into the decision process for ranking candidates
- Use the National Resident Matching Program (NRMP) or other applicable matching services for submitting rank lists
- Initiate and maintains communications regarding onboarding to matched applicants, in coordination with the GME Office
- Organize, schedule and participate in program orientation of incoming Spectrum Health residents/fellows
- Throughout the year, provide logistic support and program orientation to Visiting Residents and Fellows
- Plan and coordinate conferences, didactics, events, courses, seminars, and programs, including contacting and scheduling speakers, coordinating presentations, and preparing and distributing agendas and materials
- Negotiate contracts with facilities and caterers
- Prepare reports and maintains documentation for all educational requirements
- Participate in the continuing development and distribution of Educational Goals and Objectives, program manuals, policies and procedures
- Assist in the development of Rotation and Call Schedules
- Assist in the development and execution of contracts and Program Letters of Agreement with external institutions; facilitates arrangements for off-site rotations
- Maintain program and Resident data in the Resident data management system (New Innovations), including managing highly confidential material
- Monitor and report on Duty Hour Compliance
- Disseminate, promote, collect, and aggregate monthly Evaluations of Residents/Fellows, Faculty, and rotations, ensuring timely completion and providing reports
- Collect data in preparation for semiannual Clinical Competency Committee meetings, and enter each trainee’s Milestone results into the ACGME database
- Schedule and prepare material for semiannual evaluations of each trainee by the Program Director
- Collect and report data and serve as a member of the Program Evaluation Committee, which develops the Annual Program Evaluation & Improvement Plan; ensure report is reviewed by the faculty and residents and then submitted to the GME Office
- Maintain expenditures within the authorized budget and prepares reports
- Prepare check requests, travel authorizations, expense reports and reimbursements
- Independently respond to internal and external requests for information about individual trainees and the program
- Maintain highly effective communication with residents, fellows and physicians, appropriate to the situation (e.g
- Formal letters, emails, group paging, etc.); advise regarding requirements and deadlines; obtains appropriate documentation signatures
- Maintain Alumni database
- Exhibit initiative and ingenuity by taking ownership of tasks to proactively improve services, avoid problems, or develop opportunities
- Generate novel and valuable ideas to impact missions
- Identify and implement new methods to increase efficiency and quality
- Serve as a mentor to new Program Managers
- Represent and make decisions in the Program Director’s absence within prescribed limits of authority; alert the Program Director to potential issues related to the program and individual trainees; represent the program at Program Coordinator meetings and other venues, as needed
- Participate in assessment of resident/fellow performance in professionalism
- Communicate deadlines and manage progress, delegate responsibilities, manage attendance records, provide high-level professional and personal support, recognize professional and personal issues, and intervene as necessary to ensure personal safety and professional effectiveness
- Manage and help ensure resident compliance with program requirements and resolve issues as they arise
- Serve as a front-line resource for Resident/Fellow wellness
- Track Resident/Fellow Time-Off Requests
- Monitor approval and use of Residents’/Fellows’ Education Funds
- Monitor Resident/Fellow certification and licensure requirements
- Monitor timely compliance with immigration regulations
- Collect and distribute Letters of Recommendation required by graduating trainees for subsequent Fellowship or employment
- Serve as liaison between the GME Office, department and hospital administrative offices, hospital and the program
- Analyze information and creates reports
- Receive and screen visitors, telephone calls and e-mails; independently compose, prepare and distribute correspondence, agendas and reports; schedules meetings; responds to information requests
- Establish collaborative relationships with other programs and departments to further goals and promote continuous quality improvement
- Participate in professional development to continuously improve knowledge and skills needed to meet the changing requirements of the position
- Lead professional development to share knowledge and skills with Spectrum Health colleagues; may be encouraged to present at regional and national conferences
- Promote service excellence principles and leadership behaviors
- Serve as an active and thoughtful participant in institutional initiatives, meetings, and committee work
- Serve as an efficient and cost-effective steward of resources.
Staffing Supervisor
Spectrum Health Rehabilitation and Nursing Center
2016.10 - 2019.10
- Create 6-week core schedule via API for all clinical employees within the building
- Coordinate with staffing agencies including MSN, DMS, ATC, and QCI to hire contracted/per diem employees
- Complete daily audit of agency employee hours for each shift
- Build daily rosters for clinical staff on each floor to accommodate a sufficient patient/staff ratio
- Manage payroll, time-clock edits, PTO, and taxed incentives for each employee
- Submit hourly report to PBJ (Payroll Based Journal) each quarter
- Process improvement/implement new strategies
- Act as reporting manager for all floor unit secretaries and agency staff.
General Manager, Marketing and Sales
Family Fitness Centers
2017.01 - 2018.04
- Branches managed: Sparta and Wyoming
- Organize community marketing events
- Thorough knowledge of CRM software
- Content development
- Direct membership sales
- Handle customer complaints
- B2B and B2C sales, generate leads
- Create monthly schedule
- Train/oversee employees.
Education
Master of Healthcare Administration -
Ferris State University
Bachelor of Science Degree in Exercise Science Kinesiology -
Central Michigan University
Associate Degree in Liberal Studies -
Montcalm Community College
Skills
- Leadership
- Relationship Building/Interpersonal Communication
- Strategic Planning
- Team Player
- Time Management
- Problem-solving
- Microsoft Office Proficiency
- Adaptability
- Decision-making
- Emotional Intelligence
Certification
- Certified Nurse Aide, 230015962071112
- Michigan Salesperson License Accredited, 346b7ea41
- Techniques of Alcohol Management (TAM) Certified, E-1651628067-323-18393
Professional Committee Memberships
- Spectrum Health Professional Administration Support Staff (PASS) Committee Board Member: Communications Coordinator
- Spectrum Health Office of Research and Education Onboarding and Orientation Committee
- Medical Group Management Association (MGMA)
- Association of Pediatric Program Directors (APPD)
- American Thoracic Society (ATS)
- Society of Critical Care Medicine (SCCM)
- American Academy of Pediatrics (AAP)
- American Board of Internal Medicine (ABIM)
- Association of Pulmonary and Critical Care Medicine Program Directors (APCCMPD)
- Senior Advisory Council Committee
- Senior Marketing Group – Lakeshore
- Zeeland Chamber of Commerce
- Birmingham/Bloomfield Chamber of Commerce
References
References available upon request.
Timeline
Regional Director of Business Development
Midwest Vision Partners
2024.01 - Current
Admissions Director and Hospital Liaison
Illuminate – HC, SKLD Zeeland
2023.01 - 2024.01
Graduate Medical Education Residency & Fellowship Program Administrator
Spectrum Health Butterworth Hospital
2019.10 - 2022.12
General Manager, Marketing and Sales
Family Fitness Centers
2017.01 - 2018.04
Staffing Supervisor
Spectrum Health Rehabilitation and Nursing Center
2016.10 - 2019.10
Master of Healthcare Administration -
Ferris State University
Bachelor of Science Degree in Exercise Science Kinesiology -
Central Michigan University
Associate Degree in Liberal Studies -
Montcalm Community College
- Certified Nurse Aide, 230015962071112
- Michigan Salesperson License Accredited, 346b7ea41
- Techniques of Alcohol Management (TAM) Certified, E-1651628067-323-18393
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