Linda Erickson
Oakland,CA
Summary
Experienced business leader with demonstrated strategic planning, problem-solving and team-building abilities. Successful at bringing in and training staff to handle customer and business needs. Motivational, diplomatic and respectful of people from different backgrounds.
Overview
28
28
years of professional experience
Work History
Owner/Operator
PersimmonMetals
Centerville, IN
01.1996 - 05.2024
- Created Jewelry from various materials
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Set pricing structures according to market analytics and emerging trends.
- Employed and managed vendors by negotiating deliverables, cost and expected quality.
- Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy.
- Led startup and creation of operational procedures and workflow planning.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Managed sales presentations to promote product and brand benefits.
- Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
- Analyzed client business needs and assisted in determining appropriate resources and strategies.
- Developed and implemented successful sales strategies to meet business goals.
- Managed operations budgeting, accounts payable and accounts receivable and payroll.
- Resolved issues quickly through meticulous research and quick decision-making.
- Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
- Determined pricing for products or services based on costs and competition.
- Supervised company social media and marketing efforts to expand brand awareness and attract new customers.
Owner/Operator
Persimmon Forge Farm
Richmond, IN
04.2000 - 07.2013
- Led startup and creation of operational procedures and workflow planning.
- Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
- Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
- Hosted special events to boost brand awareness and increase community engagement.
- Managed operations budgeting, accounts payable and accounts receivable and payroll.
- Kept records for production, inventory, income and expenses.
- Determined pricing for products or services based on costs and competition.
- Improved company's quality and productivity by streamlining systems and processes.
- Developed business from ground up and prepared records and operations for smooth handover to new owners.
Co-Director, Southwest Field Studies Program
Earlham College
Richmond, IN
04.2012 - 09.2012
- Created lesson plans to incorporate mandated topics and include immersive activities for student engagement.
- Accepted constructive criticism and feedback with positivity in areas requiring improvement.
- Observed educators teaching various lessons, interacting with students and managing classrooms to gain insight and understanding of duties and responsibilities.
- Offered students personalized educational, behavioral and emotional support.
- Attended and contributed to staff meetings.
- Established and enforced rules for behavior and procedures to maintain order among students.
- Engaged students and boosted understanding of material using focused instructional strategies and hands-on activities.
- Implemented questioning and discussion techniques to encourage student participation and knowledge acquisition.
- Collaborated with teacher to plan and achieve instructional goals and objectives.
- Selected instructional goals to develop lesson plans that demonstrated knowledge of content.
- Developed deeper understanding of teaching strategies with increasing responsibility for student learning.
- Educated clients on important life skills, housekeeping and food preparation.
- Delivered clear, comprehensive instructions to support classwork and projects.
- Contributed to school assemblies and productions to enhance student learning.
Education
Bachelor of Arts - Art-Jewelry And Metalsmithing
Humboldt State University
Arcata, CA06.1995
Skills
- Marketing Tactics
- Labor Relations
- Budget Control
- Business Plan and Execution
- Decision Making
- Program Optimization
- Records Organization and Management
- Staff Scheduling
- Resource Allocation
- Hiring and Onboarding
- Goal Setting
- Management Team Building
- Business Leadership
- Supplier Monitoring
- Sales Promotion
Accomplishments
Numerous awards including best in show and best in medium
Timeline
Co-Director, Southwest Field Studies Program
Earlham College
04.2012 - 09.2012
Owner/Operator
Persimmon Forge Farm
04.2000 - 07.2013
Owner/Operator
PersimmonMetals
01.1996 - 05.2024
Bachelor of Arts - Art-Jewelry And Metalsmithing
Humboldt State University