Lisa Bigelow
Cary,NC
Summary
Award-winning editorial leader with 13+ years of experience researching, writing and editing B2B and B2C content. Knowledgeable in online content design, project coordination and configuration management. Recognized for work quality, client service, and mentoring staff in best practices of writing, grammar and style. Proficient in Google Suite, Microsoft Office, Slack, Asana, Adobe InDesign,and Figma.
Overview
13
13
years of professional experience
Work History
Associate Content Director
Accenture Song
02.2021 - Current
- Lead bodies of work across 12 industries and products for a global B2B technology company.
- Interview subject matter experts and conduct research to acquire in-depth knowledge of content areas.
- Collaborate with writers, designers and other editors to deliver content of highest quality.
- Establish and implement workflows to streamline editing processes.
- Provide actionable, concise and constructive editorial feedback to writers to improve article and story writing.
- Utilize SEO techniques to optimize content for search engine rankings.
- Maintain content marketing calendar to schedule creation and delivery deadlines.
- Drive accuracy of content through careful proofreading and fact-checking.
- Worked as a contractor from 02/2021 - 07/2021; converted to FTE in 07/2021.
Freelance Content Writer
Self-employed
08.2010 - Current
- Utilize exceptional writing, editing, and proofreading skills to produce engaging and error-free content for a variety of topics for multiple websites.
- Ghostwrite articles for different clients and agencies in technology, financial services and marketing industries, incorporating relevant SEO terms and interlinking.
- Research industry-related topics by performing interviews and combing online sources.
Vice President, Entertainment Marketing
Citibank
09.2016 - 07.2019
- Directed content of website by gathering information from other departments and maintaining content calendar.
- Pitched content strategies and managed asset acquisition. Utilized analytics and site metrics to determine areas of improvement.
- Hired and managed writers. Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Managed content distribution to online channels and social media platforms with agency partner.
- Wrote engaging and successful marketing, advertising, and website copy.
- Identified opportunities to improve business process flows and productivity.
- Utilized SEO techniques to optimize content for search engine rankings.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Established performance goals for department and provided methods for reaching milestones.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Worked as a contractor from 09/2016 - 08/2017; converted to FTE in 08/2017.
Education
Bachelor of Arts - Mathematics
SUNY Plattsburgh
Plattsburgh, NYSkills
- Story and Content Idea Development
- Content Writing and Editing
- Strategic Content Planning
- Campaign Conceptualization
- Lead Generation Strategies
- SEO Best Practices
- Editorial Calendar Management
- Content Writer Training and Supervision
- Event and Story Coverage
- Process Streamlining
- Leadership
- Research
Timeline
Associate Content Director
Accenture Song
02.2021 - Current
Vice President, Entertainment Marketing
Citibank
09.2016 - 07.2019
Freelance Content Writer
Self-employed
08.2010 - Current
Bachelor of Arts - Mathematics
SUNY Plattsburgh