Lisa Biliack
Phoenix,AZ
Summary
Dynamic professional with a proven track record at ITMedia Solutions LLC, excelling in strategic partnerships and digital marketing. Skilled in data-driven decision making and analytical thinking, I successfully launched campaigns that significantly increased website traffic while fostering strong client relationships. Committed to collaboration and achieving mutual success through innovative solutions.
Overview
21
21
years of professional experience
Work History
Director of Strategic Partnerships
ITMedia Solutions LLC
04.2015 - 09.2025
- Forged strategic partnerships that generated significant new revenue and expanded market share, directly contributing to gross profit.
- Cultivated key relationships with industry partners, leading to a 30% growth in the customer base
- Supported development of strategic partnerships by researching potential affiliates aligned with our current financial products.
- Coordinated meetings with stakeholders to facilitate discussions on partnership goals and initiatives.
- Maintained databases of partner contacts, tracking engagement efforts and communication history.
- Analyzed market trends to identify new partnership opportunities and areas for collaboration.
- Engaged in continuous learning about industry best practices related to strategic partnerships and network expansion.
- Review current API and click campaign set ups - refreshing & restructuring to ensure strong performance
- Negotiated win-win agreements with partners, ensuring mutual benefit and cooperation.
- Conducted market research to identify new opportunities and target markets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
Senior Client Relations Manager
Blue Global Media
01.2012 - 03.2015
- Managed email campaigns with external partners. 30+ campaigns
- Cultivated strong relationships with key clients, enhancing customer satisfaction and loyalty.
- Approved email creative assets for internal and external channels
- Pixel implementation along with campaign set up for external affiliates
- Negotiated Payout Structures - CPM, CPA, Revenue Share, CPC
- Partnered with our Team of developers and confirmed fulfillment of client needs.
- Affiliate optimizations in order to meet KPI objectives
- Developed strong relationships with clients through regular communication and personalized attention.
- Compliance paperwork creation in order to abide by OLA best practices
- New internal alerts and tools in order to optimize top campaigns
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Finance & Client Relationship Director
Paradise Valley Private School Foundation
12.2009 - 01.2012
- Cultivated strong client relationships through regular communication and tailored solutions.
- Developed strategic account plans to enhance client satisfaction and retention rates.
- Mentored junior staff on best practices in client management and relationship building.
- Quickbooks certified
- Contributed to new financial products which enhanced bottom line sales over 30% year over year
- Coordinated closely with sales teams to support the pursuit of new business opportunities within existing accounts.
- Provided exceptional customer service by addressing concerns promptly and professionally.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
Senior Accounting Manager
Performance Training LLC
12.2007 - 10.2009
- Led financial reporting processes, ensuring compliance with regulatory standards and internal policies.
- Developed and implemented budgeting strategies to optimize resource allocation across departments.
- Mentored junior staff, enhancing their accounting skills and fostering professional growth within the team.
- Streamlined account reconciliation procedures, reducing discrepancies and improving accuracy in financial statements.
- Managed audits by coordinating with external auditors, facilitating timely completion of reviews and assessments.
- Generated monthly and quarterly financial statements for executive review.
- Completed bi-weekly payroll for company employees.
Credit Card Processing Underwriter
Capital Processing Network (CPN)
02.2005 - 11.2007
- Evaluated risk factors for loan applications using advanced underwriting systems.
- Analyzed applicant financial data to determine creditworthiness and compliance with lending guidelines.
- Collaborated with sales teams to provide timely feedback on loan submissions and application status.
- Developed training materials for 4 new underwriters, focusing on industry regulations and company policies.
- Provided excellent customer service by addressing inquiries promptly and offering comprehensive explanations of underwriting decisions.
- Made approval and denial recommendations by determining accurate risk levels.
- Examined credit reports, financial statements and tax returns to determine repayment capability.
- Fostered strong relationships with brokers and agents to facilitate smoother application processes.
Education
Bachelor of Communications -
Arizona State University
Tempe, AZ05-2007
Skills
- Data-driven decision making
- Product positioning
- Proposal development
- Brand alignment
- Partnership evaluation
- Teamwork and collaboration
- Problem-solving
- Attention to detail
- Reliability
- Analytical thinking
- Digital marketing
- Project management
Timeline
Director of Strategic Partnerships
ITMedia Solutions LLC
04.2015 - 09.2025
Senior Client Relations Manager
Blue Global Media
01.2012 - 03.2015
Finance & Client Relationship Director
Paradise Valley Private School Foundation
12.2009 - 01.2012
Senior Accounting Manager
Performance Training LLC
12.2007 - 10.2009
Credit Card Processing Underwriter
Capital Processing Network (CPN)
02.2005 - 11.2007
Bachelor of Communications -
Arizona State University