Lisa Ford
Savannah,GA
Summary
Experienced Retail Store Manager with a strong background in beauty retail leadership, multi-million-dollar sales volume, and people development. Proven ability to drive sales, conversion, and loyalty through exceptional client experience, strong operational execution, and talent development. Passionate about inclusive leadership, brand standards, and delivering elevated service experiences aligned with Sephora’s values.
Overview
13
13
years of professional experience
Work History
General Manager
Ulta Beauty Inc.
Savannah, GA
09.2019 - Current
- Lead overall store operations for a high-volume beauty retail location, driving sales, client experience, and team engagement.
- Manage and develop leadership team and associates to consistently achieve sales, conversion, and loyalty goals.
- Execute brand standards, visual merchandising, and promotional strategies to elevate the guest experience.
- Drive operational excellence through inventory accuracy, shrink reduction, and payroll optimization.
- Recruit, train, coach, and retain top talent while building strong bench strength and succession plans.
- Foster an inclusive, service-driven culture aligned with beauty trends and client expectations.
General Manager
Staples
11.2017 - 09.2019
- Directed all store operations, including sales, merchandising, payroll, scheduling, and associate development.
- Led performance management efforts to improve key metrics, conversion, and customer satisfaction.
- Ensured compliance with company policies, operational standards, and safety procedures.
- Developed and coached managers and associates to drive accountability and results.
General Manager
Ralph Lauren
04.2013 - 11.2017
- Managed daily operations in a luxury retail environment, ensuring elevated service standards and brand presentation.
- Drove sales growth through client engagement, team coaching, and visual excellence.
- Built high-performing teams through recruiting, onboarding, and ongoing development.
- Maintained strong operational controls and brand consistency.
Education
Bachelor of Science - Business Management
Armstrong University
Savannah, GASkills
- Store Leadership & Operations
- Client Experience & Loyalty (BI / Clienteling)
- Sales, Conversion & KPI Performance
- Talent Development & Succession Planning
- Visual Merchandising & Brand Standards
- Inventory Control & Shrink Reduction
- Payroll, Scheduling & Expense Management
- Coaching, Feedback & Performance Management
- Inclusive & High-Engagement Team Culture
Timeline
General Manager
Ulta Beauty Inc.
09.2019 - Current
General Manager
Staples
11.2017 - 09.2019
General Manager
Ralph Lauren
04.2013 - 11.2017
Bachelor of Science - Business Management
Armstrong University