Summary
Overview
Work History
Skills
Hobbies
Timeline
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Lisa Leonard

New Bern,NC

Summary

Sales and marketing leader with extensive experience at Sinclair Media, specializing in partnership development and strategic planning. Demonstrated ability to drive revenue growth through innovative marketing strategies and effective sales coaching. Expertise in pricing strategy and brand marketing, with a focus on building strong client relationships to enhance business performance.

Overview

36
36
years of professional experience

Work History

Director of Sales and Marketing

Sinclair Media
04.1999 - Current
  • Built relationships with customers and community to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.

Buyer/ Group Buyer

Belk Department Store
04.1989 - 01.1999
  • Collaborated with internal departments to better understand needs and determine purchasing requirements.
  • Forecasted purchasing trends and improved merchandising strategies.
  • Participated in trade shows and conferences to stay informed of the latest industry developments and maintain a strong professional network.
  • Developed strong relationships with suppliers to secure favorable pricing terms and conditions for the company''s benefit.
  • Researched and identified new suppliers and vendors.

Skills

  • Sales coaching
  • Pricing strategy
  • Sales presentations
  • Partnership development
  • Product positioning
  • Advertising campaigns
  • Creative direction
  • Key account management
  • Marketing analytics
  • Strategic planning
  • Brand marketing
  • Sales coordination
  • Price structuring

Hobbies

Passionate about community and the people who make it great

Love to cook and garden in spare time while being a mom to my four children

Acknowledge the simple thinks of life that so many overlook

Timeline

Director of Sales and Marketing

Sinclair Media
04.1999 - Current

Buyer/ Group Buyer

Belk Department Store
04.1989 - 01.1999

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Lisa Leonard