Summary
Overview
Work History
Education
Skills
Affiliations
Custom
Timeline
Generic

Lisa Templeton

Newton Center,MA

Summary

Creative and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Compassionate and eager to contribute to a dynamic team and support organizational goals.

Overview

21
21
years of professional experience

Work History

Account Executive

LPI
New Berlin, WI
10.2013 - 08.2025
  • Developed and implemented a comprehensive sales plan to increase revenue for each newsletter based on town demographics, local government, staff requests, and senior needs.
  • Identified potential new customers through research and cold calling.
  • Identified customer needs by asking questions and advising on the best solutions.
  • Developed tailored proposals to meet specific client needs.
  • Collaborated in the creation of ad copy to showcase clients' products and services
  • Managed client accounts to ensure satisfaction and retention.
  • Attended networking events to build relationships with potential customers.
  • Maintained accurate records of all sales activities using CRM software systems.

Account Executive

B & D Advertising
Reading, Massachusetts
09.2010 - 09.2013
  • Sold ads to local businesses in the Boston North Market, in town telephone books.
  • Increased new business 30-70% depending on town
  • Designed and created ads with the art department that complemented websites, mailings, and social media campaigns.
  • Renewed 60%

Account Executive

Community Phonebook
Danvers, Massachusetts
03.2004 - 12.2009
  • Sold new and renewal ads in local phone books.
  • Prospected and closed new business face-to-face, by telephone, referrals, and networking events.
  • Collaborated with the client and art department to create effective ad copy
  • Averaged 6-10 new accounts per month with 70% retention
  • Visited renewal accounts yearly to upgrade and modify ad programs
  • Provided timely customer service support to resolve any issues quickly and efficiently.

Education

Bachelor of Arts - American Studies

Wellesley College
Wellesley, MA

Skills

  • Sales strategy
  • Customer research
  • Relationship building and market research
  • Proposal development
  • Problem solving and attention to detail
  • Effective communication
  • CRM management
  • Networking skills
  • Team collaboration

Affiliations

  • Photography

Custom

References available upon request.

Timeline

Account Executive

LPI
10.2013 - 08.2025

Account Executive

B & D Advertising
09.2010 - 09.2013

Account Executive

Community Phonebook
03.2004 - 12.2009

Bachelor of Arts - American Studies

Wellesley College

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