Elizabeth Litherland
Fort Worth
Summary
Dynamic Regional Vice President with a proven track record at Real Floors, excelling in strategic planning and client relationship management. Spearheaded initiatives that drove revenue growth and enhanced operational efficiency. Adept at market analysis and fostering cross-functional collaboration, consistently achieving targets and building lasting business relationships.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Regional Vice President of Business Development
Real Floors
12.2011 - Current
- Led regional operations, driving strategic initiatives to enhance market presence and customer satisfaction.
- Analyzed market trends and competitor strategies to inform decision-making and optimize resource allocation.
- Fostered relationships with key clients, ensuring alignment of service offerings with customer needs and expectations.
- Spearheaded cross-functional collaboration between departments, streamlining processes and enhancing operational efficiency.
- Monitored sales performance metrics, identifying opportunities for growth and implementing corrective actions as necessary.
Regional Vice President of Sales
Real Floors
12.2011 - 12.2023
- Led regional sales teams to exceed revenue targets through strategic planning and execution.
- Developed and implemented training programs, enhancing team performance and product knowledge.
- Analyzed market trends to identify growth opportunities, driving expansion into new territories.
- Fostered relationships with key clients, ensuring long-term partnerships and repeat business.
- Streamlined sales processes using CRM tools, improving efficiency and reporting accuracy.
- Mentored junior sales leaders, promoting professional development within the organization.
- Established performance metrics to evaluate team success, driving accountability and results improvement.
Sales Associate
Dixie Carpet
02.2008 - 12.2011
- Assisted customers with product selection, enhancing overall shopping experience.
- Maintained knowledge of current inventory and promotions to support sales efforts.
- Processed transactions accurately and efficiently using point-of-sale systems.
- Trained new team members on customer service protocols and product offerings.
Sales Associate
Rasa Floors
03.2000 - 10.2008
- Implemented visual merchandising strategies that increased product visibility and appeal.
- Collaborated with management to improve store layout for optimized customer flow.
- Analyzed customer feedback to refine service approaches and enhance satisfaction levels.
Education
No Degree - Accounting
Tarrant County College
Fort Worth, TXNo Degree - Real Estate
Real Estate School
Dallas, TexasSkills
- Strategic planning
- Market analysis
- Client relationship management
- Cross-functional collaboration
- Revenue growth strategies
- Contract negotiation
- Competitive strategy analysis
- Business relationship building
Accomplishments
- Supervised team of 10 staff members.
- Achieved raising sales in the branch from 4M to 21M with accuracy and efficiency.
- Resolved product issue through consumer testing.
Certification
- Received my Real Estate License, 1998
- Professional Sales Training - 2000, 2001, 2003
- Leadership Training - 2023
Timeline
Regional Vice President of Business Development
Real Floors
12.2011 - Current
Regional Vice President of Sales
Real Floors
12.2011 - 12.2023
Sales Associate
Dixie Carpet
02.2008 - 12.2011
Sales Associate
Rasa Floors
03.2000 - 10.2008
No Degree - Accounting
Tarrant County College
No Degree - Real Estate
Real Estate School
RVP of Sales of the Year
When I arrived at my Branch it was totaling 4 million dollars in revenue. I increased sales every year and hit our goal in 2018 to 21M. I was honored out of 10 RVP's as the top producer by receiving RVP of Sales for the year.