Logan McGiboney
Austin,Texas
Summary
An experienced sales management professional with extensive success in the CPG industry. Proven track record of driving growth, market expansion, and establishing relationships across various channels and regions. Skilled in developing and executing sales strategies, leading and motivating teams to achieve goals, and building relationships with accounts. I believe in better-for-you brands, and am looking for my next opportunity for growth.
Overview
11
11
years of professional experience
Work History
Regional Sales Manager
KOIA
Austin, TX
03.2022 - Current
- Managed Texas market including: HEB, Whole Foods, Kroger, 7-11, Central Market, and more
- Grew HEB by over 60% in year 1
- Attended buyer meetings for key accounts in Texas, managed key accounts in Texas
- Gained experience managing DSD partners and reps
- Traveled extensively to for account visits in various key markets and accounts (both natural and conventional, and c-store) nationwide
- Managed a team of ASM's in the Central region (TX- Denver-Chicago) including: training, setting monthly goals, growth maps, tracked progress, and created weekly routes
- Analyzed data for key accounts to create action plan to boost velocities and grow accounts.
Texas Sales Manager
Thunderbird Real Food Bars
Austin, TX
02.2020 - 03.2022
- Managed accounts at store level which included void fills, routine store visits, merchandising, relationship building with retail partners, and executing brand demos
- Create promotion plans for retail accounts
- Generated new leads/ business development
- Trained new DSD partners on product and brand knowledge by presenting sales decks
- Analyzed data and sales reports to identify opportunities.
Watersports and Marina Manager
Suntex Marinas
Rockwall, Texas
05.2016 - 02.2020
- Spearheaded daily operations to include reservation sheets, POS systems, fleet maintenance and service scheduling, and dock team management
- Led a team of five employees, managed weekly schedules, and ensured proper safety measures were in place
- Recruited and sold memberships to the 'Boat Club' - a program for recurring boat renters.
Brand Ambassador
Garden of Life
Dallas, TX
04.2018 - 01.2020
- Executed demos at key retail accounts and accomplished sales goals
- Updated team members at key retail accounts on new product information
- Assisted in product placement, educated consumers on products, and boosted sales through in-person interactions.
Store Manager
General Nutrition Center (GNC)
Savannah, GA
11.2014 - 05.2016
- Leader in store sales
- Recognized for three consecutive months as sales leader of a 'Top 100' store nationwide
- Built relationships with customers and established rapport that encouraged customer loyalty
- Hired and trained new employees
- Managed all store operations including inventory, planogramming, POS system, and employee scheduling.
Waverunner Tour Guide
Shell Island Waverunner Tours
Panama City Beach, FL
05.2013 - 10.2014
- Led waverunner tours around Shell Island and maintained maritime fleet by performing routine maintenance
- Scheduled daily and weekly rentals
- Managed dock hand and tour guide teams and trained new hires.
Education
B.S. Business Administration - Concentration in Entrepreneurship -
Mars Hill University
05.2013
CPT -
National Academy of Sports Medicine (NASM)
Skills
- Territory and account management
- Deal Closing
- Performance Evaluations
- Negotiation and Persuasion
- Project Management
- New Account Development
- Distribution channel management
- Market and competitive analysis
- Sales Leadership
- Conflict Resolution
- Customer Service
- Lead Generation
- Product and service knowledge
- Relationship selling
- Goal Setting
- Territory Growth
References
- David Mesa, WeGrow CPG, Co-Founder, (562) 522-7389
- Chris Pruneda, Koia, Former CMO, (817) 996-5333
- Kirsten Brady, Skout! Organic, Head of Operations, Kirsten@skoutorganic.com, (917) 570-2575
- Stephen Ellsworth, Poppi (Mothers Beverage), CEO, Co-Founder, (920) 540-0941
Timeline
Regional Sales Manager
KOIA
03.2022 - Current
Texas Sales Manager
Thunderbird Real Food Bars
02.2020 - 03.2022
Brand Ambassador
Garden of Life
04.2018 - 01.2020
Watersports and Marina Manager
Suntex Marinas
05.2016 - 02.2020
Store Manager
General Nutrition Center (GNC)
11.2014 - 05.2016
Waverunner Tour Guide
Shell Island Waverunner Tours
05.2013 - 10.2014
B.S. Business Administration - Concentration in Entrepreneurship -
Mars Hill University
CPT -
National Academy of Sports Medicine (NASM)
Similar Profiles
Sergio CarrilloSergio Carrillo
Territory Sales Manager at KoiaTerritory Sales Manager at Koia
Dave PribylDave Pribyl
Senior Barista at AppleSenior Barista at Apple
Juwan SmithJuwan Smith
Invoice Specialist at Marsh MccleannenInvoice Specialist at Marsh Mccleannen