Lori Enriquez
Wichita Falls,TX
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 20-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Proactive and flexible in responding to changing industry conditions.
Overview
25
25
years of professional experience
Work History
District Sales Manager
Cato's Fashion
Wichita Falls, TX
02.2002 - Current
- Direct recruitment//hiring/staff development initiatives to maximize productivity and revenue potential.
- Monitor and analyze business trends.
- Develop and implement plans to maximize sales.
- Ensures operational efficiency in each store.
- Coach and train teams on best practices in areas of sales generation, payroll, expense management and visual standards
- Monitor Stores P&L reports.
- Provide market analysis on new site location,
- Achieved district sales goal of $5million by resolving problems, training staff members and completing action plans
- Grew YOY sales 20% by consistently meeting and exceeding quotas
Store Manager
Cato's Fashion
Wichita Falls, TX
07.1997 - 02.2002
- Oversee daily store operations.
- Managed 1-million-dollar store
- President's Club Winner 2000-2001
- Recruit, train, supervise and appraise staff.
- Manage Budgets.
- Ensured high levels of customer satisfaction through excellent customer service.
- Dealt with customer queries and complaints.
- Inventory Control
- Managed inventory control, cash control and store opening and closing procedures
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback
- Completed point of sale opening and closing procedures
Education
BBA - Marketing
Midwestern State University
Wichita Falls, TX05.1993
Skills
- Team Management and Development
- Operating Procedures and Policies
- Budgeting and Expenditures
- Problem Solving
- Networking Events
- Detail-Oriented
- Performance Evaluations
- Verbal and Written Communication
- Relationship Building
- Loss Prevention
- Team Recruiting and Onboarding
- Customer Service
Timeline
District Sales Manager
Cato's Fashion
02.2002 - Current
Store Manager
Cato's Fashion
07.1997 - 02.2002
BBA - Marketing
Midwestern State University