Luke Costello
Collegeville,PA
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over a 37 year career in the alcoholic beverage industry. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
25
25
years of professional experience
1
1
Certification
Work History
National Account Manager
Brown-Forman
07.2006 - 12.2022
- Built strong relationships with key decision-makers at the executive level within national accounts organizations.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Fostered an environment of collaboration and open communication with internal teams to ensure seamless execution of national account initiatives.
- Developed customized proposals that demonstrated a deep understanding of each client''s unique needs and goals.
- Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions.
- Coordinated regular meetings with national accounts to review performance metrics, address concerns, and discuss potential areas of improvement.
- Provided clients with detailed performance reports highlighting successes, areas for improvement, and recommendations for future initiatives.
- Collaborated with cross-functional teams to develop targeted marketing strategies for each national account.
- Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Area Sales Manager
Brown-Forman
07.1997 - 08.2006
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Built lasting relationships with clients through outstanding customer service interactions.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Executed proven strategies to hit sales quota and help company achieve goals.
Education
Bachelor of Science - Marketing
Manhattan College
Riverdale, NYSkills
- Goal-Oriented
- Client Relationship Building
- Sales Presentations
- Data-driven decision-making
- Account development
- Time Management
- Performance Evaluations
Accomplishments
A highly successful, and long career at Brown-Forman, that included numerous regional and national awards, including "Best Area", multiple times, and "The Presidents' Award, a rare award for outstanding accomplishments above and beyond the job description.
Certification
- Certified Spirits Specialist, CSS
- WSET II
- Numerous Wine Accomodations
Timeline
National Account Manager
Brown-Forman
07.2006 - 12.2022
Area Sales Manager
Brown-Forman
07.1997 - 08.2006
Bachelor of Science - Marketing
Manhattan College