Lyda Som
General Manager
Corona,CA
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
8
8
years of professional experience
2
2
Language
Work History
General Manager
Treehouse Rooftop Lounge
08.2023 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Sales and Marketing Manager
The Circle OC
07.2021 - 08.2023
- Develop creative marketing channels that yield revenue increases by upward of 15%.
- Maintained a low <$1 CPC average on ads throughout the promo resulting more per dollar spent.
- Track and report sales and revenue including P&L statistics.
- Collaborated with outside departments to coordinate solutions and retain guest satisfaction.
Strategic Marketing Consultant
Treehouse Rooftop Lounge
05.2021 - 08.2023
- Social media management; plan and develop marketing campaigns.
- Content creation: creative video/picture/flyer art direction.
- Ran multiple marketing campaigns that have seen attendance increases by 10%
- Coordinate marketing and advertising with promoters, brands, and companies.
Events Coordinator
Playhouse Hollywood
11.2017 - 03.2020
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Booked events for venue; oversaw tasks throughout the event planning process.
- Met with vendors at the venue location to help with prep/production.
Bar Operations
Belasco Theatre
01.2016 - 03.2020
- Trained and built bar/floor teams to maximize performance.
- Assisted bar team and BOH for section and floor support.
- Cultivated performance-culture based on individual accountability, goals, and team achievement.
- Managed budget implementations, employee reviews, training, and pour cost inventories.
Bar and VIP Host
OHM Nightclub
11.2015 - 02.2017
- Made and managed reservations, seating arrangements, and table service.
- Acted as a liaison between venue management and event planner to ensure all details are addressed.
- Assisted with planning and coordinating event, including selecting and arranging for vendor services.
- Manage event schedule ensuring that all guests are where they are supposed to be at any given time.
Education
MBA - Management
California Baptist University
Riverside, CA12.2021
Bachelor of Arts - Organizational Leadership
Brandman University
Irvine, CA12.2020
Associate of Arts - Business Administration
Saddleback College
Mission Viejo, CA05.2018
Associate of Science - Business Management
Saddleback College
Mission Viejo, CA05.2018
Skills
Financial Administration
Timeline
General Manager
Treehouse Rooftop Lounge
08.2023 - Current
Sales and Marketing Manager
The Circle OC
07.2021 - 08.2023
Strategic Marketing Consultant
Treehouse Rooftop Lounge
05.2021 - 08.2023
Events Coordinator
Playhouse Hollywood
11.2017 - 03.2020
Bar Operations
Belasco Theatre
01.2016 - 03.2020
Bar and VIP Host
OHM Nightclub
11.2015 - 02.2017
MBA - Management
California Baptist University
Bachelor of Arts - Organizational Leadership
Brandman University
Associate of Arts - Business Administration
Saddleback College
Associate of Science - Business Management
Saddleback College
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