Microsoft Office
Lydia Piersol
Birmingham
Summary
Dynamic Wine & Sake Sales Consultant with a proven track record at International Wines & Craft Beer, achieving the highest sales with JFC International in 2024. Expert in consumer analysis and relationship building, achieving a 461% sales increase for a key account. Proficient in strategic account development and customer engagement, delivering impactful presentations that enhance client satisfaction. Strong ability to analyze market trends and adapt strategies to meet diverse customer needs.
Overview
10
10
years of professional experience
Work History
Wine and Sake Sales Consultant
International Wines & Craft Beer
10.2023 - Current
- Implemented creative merchandising displays that effectively showcased products while capturing consumer attention in retail environments.
- Monitored industry trends, competitor activity, and customer feedback to adjust sales strategies accordingly for optimal results.
- Developed an extensive knowledge of wine inventory, enabling confident recommendations that catered to diverse client needs.
- Led engaging wine tastings for over 50 attendees at country clubs, enhancing buyer knowledge of wineries through compelling storytelling.
- Participated in industry conferences and networking events to build professional connections and stay informed of emerging trends affecting the wine market.
- Educated clients on the nuances of various wine regions, grape varieties, and production techniques to foster a deeper appreciation for each selection.
- Proactively managed BTG inventory levels, reducing out-of-stock issues through strategic product reservations.
- Offered engaging product tastings and valuable insights to clients, steering them toward high-potential new products based on thorough consumer analysis, ultimately enhancing their store's sales performance.
- Proactively managed BTG inventory levels, reducing out-of-stock issues through strategic product reservations.
- Capitalized on diverse media channels to secure 5 key accounts before the grand openings, boosting early sales.
- Attained 13 successful BTG wine placements YTD 2025.
Cocktail Server
Collins Bar
08.2023 - 10.2023
- Collaborated with bartenders to ensure timely preparation of drinks for efficient service.
- Boosted beverage sales through strategic upselling techniques and promoting daily specials.
- Elevated customer satisfaction by promptly addressing any concerns or special requests.
- Contributed to team success by assisting co-workers during high-volume periods as needed.
Lead Optician- ABO Certified
LensCrafters
08.2020 - 12.2022
- Handled insurance claims efficiently, minimizing delays in obtaining approvals for eyewear orders.
- Achieved Average Sales per Customer (ASC) that exceeded company standards by 60% to 65% through innovative upselling techniques and strong customer relationship management, contributing significantly to overall revenue growth.
- Achieved 65% - 70% higher Items Per Customer (IPC) than company standard by implementing targeted upselling strategies, enhancing customer experiences, and driving increased sales.
- Played a pivotal role in training over 20 Store Managers and associates at the Store Training Center, implementing engaging methods that boosted team confidence and improved sales performance.
- Oversaw interim management operations across five Alabama stores (Montgomery, Tuscaloosa, Riverchase Galleria, Trussville, and The Summit), enhancing team performance and boosting sales by implementing effective training and support strategies.
- Supported seamless transitions during the relocation of the Summit branch from Brookwood to its interim and permanent locations, collaborating with a dedicated team to minimize downtime and enhance operational efficiency.
Store Manager
Francesca's Collections
05.2018 - 11.2019
- Led the recruitment and hiring process for associates and managers across multiple Birmingham district stores, successfully onboarding top talent that enhanced team performance.
- Stepped up as Interim Store Manager for the Tuscaloosa location, effectively maintaining operational excellence and team morale while finding the perfect candidates, all while leading my home store to continued success.
- Implemented loss prevention strategies, resulting in decreased instances of theft and shrinkage.
- Conducted regular performance evaluations for employees, identifying areas for improvement and professional development opportunities.
- Promoted a culture of continuous learning within the store environment by regularly updating training materials and facilitating workshops on industry trends.
Product Knowledge Training Specialist
Banana Republic
06.2015 - 08.2017
- Proudly served as a brand ambassador at the Southlake location before advancing to the higher volume Galleria location, where I enhanced customer engagement strategies that contributed to a measurable sales growth.
- Achieved promotion to Product Knowledge Training Specialist within 4 months of joining Galleria, where I developed and delivered training programs that enhanced team product knowledge and improved customer satisfaction.
- Proactively prepared stores for visual merchandising training by traveling between locations, enhancing the learning experience and fostering a cohesive brand presentation.
- Assessed additional needs based on training progress and collaborated with management to meet requirements.
Education
Bachelor of Fine Arts - Fashion Design- Merchandising Minor
University of North Texas
Denton, TX05-2018
Skills
- Wine tasting expertise
- Budgeting and planning
- Product presentation
- Social media marketing
- Negotiation
- Strong sales skills
- Problem-solving abilities
- Strong communication and interpersonal skills
- Engaging with diverse customers
- Consumer Analysis & Market Research
- Strategic account development
- Menu development
Software
Pocket Advantage
IWork
Interests
Botany
Psychology
Wine History
Animals/Pets
Art/Design
Timeline
Wine and Sake Sales Consultant
International Wines & Craft Beer
10.2023 - Current
Cocktail Server
Collins Bar
08.2023 - 10.2023
Lead Optician- ABO Certified
LensCrafters
08.2020 - 12.2022
Store Manager
Francesca's Collections
05.2018 - 11.2019
Product Knowledge Training Specialist
Banana Republic
06.2015 - 08.2017
Bachelor of Fine Arts - Fashion Design- Merchandising Minor
University of North Texas
Similar Profiles
Michael DonnellyMichael Donnelly
VP of Chain Sales at International Wines & Craft BeerVP of Chain Sales at International Wines & Craft Beer
Reed McLaughlinReed McLaughlin
Sales Associate at International Wines and Craft BeerSales Associate at International Wines and Craft Beer
Jeffrey StroudJeffrey Stroud
Wine and Beer Sales Representative at Natural State Fine Wines And Craft BeerWine and Beer Sales Representative at Natural State Fine Wines And Craft Beer