Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Marcus Morales

Chicago,IL

Summary

Reliable and upbeat WSET-2 certified Wine Consultant successful at promoting customer loyalty, satisfaction and purchases with sales techniques and diligent attention to individual needs. Knowledgeable about product merchandising, inventory management, and oenology. Dedicated and dependable relationship-builder with excellent organizational strengths and superior work ethic.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Wine Consultant

Binny's Beverage Depot Lincoln Park
09.2013 - Current
  • Increased customer satisfaction in flagship store by providing personalized wine recommendations based on individual tastes and preferences.
  • Enhanced store reputation through exceptional customer service, extensive knowledge of wine varieties, and attention to detail.
  • Developed strong relationships with distributors, ensuring a diverse selection of wines.
  • Organized and conducted wine tasting events to generate interest in new products and drive sales.
  • Educated customers on proper wine storage techniques, improving their overall experience with purchased products.
  • Assisted management in inventory control, ensuring optimal stock levels for all featured wines.
  • Provided staff training on wine knowledge and sales techniques, resulting in increased team performance and revenue growth.
  • Created engaging in-store displays showcasing featured wines, driving interest and sales among customers.
  • Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
  • Collaborated with team members to develop best practices for consistent customer service delivery.

Education

High School Diploma -

Charles Flanagan High School
Pembroke Pines, FL
05.2006

Skills

  • Wine Production Understanding
  • Time Management Efficiency
  • Wine Tasting Expertise
  • Time management abilities
  • Food and Beverage Upselling
  • Upselling and Cross Selling
  • Wine pairing knowledge
  • Staff Training and Development
  • Event Planning Capabilities
  • High Energy and Stamina

Certification

  • [WSET 2 Award] Passed with Distinction by [American Wine School] - [July-September 2024]

Timeline

Wine Consultant

Binny's Beverage Depot Lincoln Park
09.2013 - Current

High School Diploma -

Charles Flanagan High School

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Marcus Morales