LYNN WALLACE
Edmonds,Washington
Summary
Highly respected and results-oriented independent sales contractor with over 30 years of experience leading sales efforts in the wholesale fashion and cosmetics industries. Recognized for consistently outperforming sales goals, developing long-term client partnerships, and being a trusted expert for boutiques, national chains, and catalog companies. Proven ability to independently manage large territories, lead sales teams, and navigate market trends with precision and style. A top-performing professional known for strong negotiation, trend forecasting, and the ability to represent brands with polish and authenticity at both regional and national levels.
Overview
40
40
years of professional experience
Work History
Leading Independent Sales Contractor
Wirtz Wallace Marketing
01.1985 - Current
- Spearheaded wholesale sales operations across Washington, Idaho, and Oregon as a top-performing independent contractor.
- Built and maintained relationships with prestigious clients including Nordstrom. Numerous boutiques V-Italia, Pia Rossini, San Diego Hat Co., Monsoon Co., Janice Girardi, 925 Co., and numerous boutique and catalog buyers.
- Personally managed all facets of sales, from territory development and team leadership to trend forecasting and product presentation.
- Represented brands at national trade shows with consistent success, securing high-volume accounts and long-term partnerships.
- Demonstrated a keen eye for emerging trends and fashion-forward products, specializing in jewelry, accessories, footwear, and cosmetics.
- Delivered strong annual revenue growth and maintained an 80-90% closing rate, making a name as a trusted advisor and go-to representative in the industry.
- Oversaw and mentored junior sales reps, providing leadership and training that elevated overall team performance.
- Maintained a highly self-sufficient and entrepreneurial approach to business, consistently driving results without direct oversight.
Education
General Studies - Forestry & Art
Central Oregon College
History - Fashion
Art Institute of Venice
Skills
- Leadership
- Independent Sales Strategy
- Wholesale Relationship Management
- Retail Relationship Management
- National Trade Show Sales Execution
- Fashion Industry Expertise
- Cosmetic Industry Expertise
- Trend Analysis
- Product Positioning
- Team Oversight
- Sales Rep Mentorship
- Boutique Sales
- Catalog Sales
- Department Store Sales
- Negotiation
- Communication
- Closing Skills
- Time Management
- Client Retention
Timeline
Leading Independent Sales Contractor
Wirtz Wallace Marketing
01.1985 - Current
General Studies - Forestry & Art
Central Oregon College
History - Fashion
Art Institute of Venice
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