MADDUX PATERSON
San Antonio
Summary
Strategic sales leader with expertise in territory development, key account management, and distributor partnerships. Demonstrated ability to drive sales growth through effective relationship building and market analysis. Proven success in fostering collaboration to achieve business objectives.
Overview
4
4
years of professional experience
Work History
Territory Sales Representative
Tivoli Brewing Company
San Antonio
03.2025 - Current
- Execute strategic sales plans to increase brand presence within the territory.
- Meet and exceed monthly sales targets consistently.
- Develop relationships with key decision makers at target accounts.
- Conduct market analysis to uncover sales opportunities within designated territory, enhancing strategic focus.
- Monitor competitors' activities and pricing strategies, enabling proactive adjustments to sales strategies.
- Generate detailed reports on sales performance, providing insights to inform management decisions.
Centralized District Sales Manager
Pabst Brewing Company
San Antonio
06.2023 - 03.2025
- Successfully increased market share and achieved a positive volume growth of 170,000 case equivalents compared to the previous year.
- Led efforts to achieve volume, distribution, and visibility goals while ensuring sustainable profit growth across the entire portfolio.
- Aligned revenue strategies with distributors to support corporate objectives and meet competitive benchmarks.
- Conducted monthly business reviews with distributors with highest sales volume.
- Collaborated with pricing analysts, regional directors, marketing teams, and operations to achieve positive outcomes in the designated market.
- Designed and implemented incentive programs to energize sales force across markets and improve performance.
- Created distributor budgets linked to projected revenue targets to drive financial accountability.
- Monitored inventory levels at retail outlets and warehouses within the district in order to ensure adequate stock availability for customers.
Market Manager
Pabst Brewing Company
San Antonio
01.2022 - 06.2023
- Coordinated community events that elevated brand visibility and engagement.
- Developed strong relationships with retail accounts, driving effective market execution.
- Assessed the market and competition to ensure brand visibility across both off-premise and on-premise channels.
- Created innovative consumer engagement strategies that boosted brand awareness.
- Maintained up-to-date knowledge about current industry trends and best practices.
- Maintained aesthetically pleasing displays to showcase brands at retail level.
- Examined merchandise to verify correct price and display location.
- Maintained professional standards in sales and customer relationships and generated leads from internal and external sources.
Education
Bachelor of Fine Arts - Performance And Production
Texas State University
San Marcos, TX12-2019
Skills
- Territory Planning
- Sales Forecasting
- Revenue Growth
- Customer Relationship Management
- Performance Improvements
- Cross-Functional Collaboration
- Data-Driven Decision Making
- Budget Management
- Salesforce
- VIP Software
Timeline
Territory Sales Representative
Tivoli Brewing Company
03.2025 - Current
Centralized District Sales Manager
Pabst Brewing Company
06.2023 - 03.2025
Market Manager
Pabst Brewing Company
01.2022 - 06.2023
Bachelor of Fine Arts - Performance And Production
Texas State University