Maggie Castillo
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Patient Enrollment Specialist
Cano Health
01.2021 - Current
- Multifaceted role requiring strong sales skills, health care industry knowledge, and the ability to guide patients effectively in English and Spanish.
- Actively engage in business development and outreach events to generate new patient enrollments.
- Work with marketing team to develop a focused strategy for Century Village residents.
- Develop and maintain positive relationships with insurance agents, brokers, and market specialists to increase sales.
- Conduct cold calling, networking, and outreach to acquire new patients.
- Demonstrated strong negotiation and persuasion skills to drive results.
- Proactive and self-motivated in achieving goals.
- Daily use of Salesforce CRM and ECW database.
Owner
Poliana Store
01.2014 - 01.2020
- Managed purchasing and sales for a niche clothing line.
- Developed and executed marketing strategies and loyalty programs to boost cyclical sales events.
Business Developer
Caribbean Media Summit
01.2004 - 01.2014
- Organized an annual Media Summit for top industry companies (Apple, Sony, Kodak, etc.) to showcase their software and hardware to buyers from the Caribbean and South Florida.
- Sponsored development programs and workshops for regional TV networks, engineers, producers, directors, and manufacturers.
Latin American Representative
Variety Magazine
01.2003 - 01.2005
- Promoted Variety Magazine for brand awareness and visibility across Latin America.
- Successfully increased Latin American advertising sales by 50%.
Publisher/Owner
Directorio TPD
01.1995 - 01.2003
- Published the first Pan-Regional Media Directory covering 21 countries in Latin America, the Caribbean, Spain, and the U.S.
- Managed all aspects of marketing, sales, customer service, community relations, and global business strategies.
- Supervised the design, production, mailing, and fulfillment of worldwide distributions.
- Worked with global media companies while overseeing independent contractors.
- Represented the company at major international media markets (NATPE, MIP-TV, MIPCOM, LA Screenings, CAPER).
Education
Bachelor's Degree - Biology and Chemistry
University of Puerto Rico
Skills
- Proficient in negotiation strategies
- Business Development & Marketing Strategy
- Customer Relationship Management
- Cold Calling & Networking
- Multicultural & Bilingual (English/Spanish)
Accomplishments
- Increased productivity 37% by implementing several process improvements.
- Developed Latin American market for Variety Magazine generating 100x growth.
- Scaled company revenue from $30K to $1M over five years at Produ by developing and executing targeted sales strategies, expanding client relationships, and identifying high-value market opportunities.
Certification
- CSP - Certified Sales Professional
- Pharmaceutical Sales Certificate #672182020
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Patient Enrollment Specialist
Cano Health
01.2021 - Current
Owner
Poliana Store
01.2014 - 01.2020
Business Developer
Caribbean Media Summit
01.2004 - 01.2014
Latin American Representative
Variety Magazine
01.2003 - 01.2005
Publisher/Owner
Directorio TPD
01.1995 - 01.2003
Bachelor's Degree - Biology and Chemistry
University of Puerto Rico
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