Maggie Henderson
Austin,TX
Summary
Goal-oriented marketing professional with extensive experience in marketing strategy, process management, and technical implementation. Proven track record of driving marketing initiatives, optimizing customer engagement, and managing cross-functional teams. Recognized for delivering innovative solutions, improving efficiency, and achieving measurable results.
Overview
9
9
years of professional experience
5
5
Certification
Work History
Business Process Specialist
City of Austin Water
09.2024 - Current
- Assisted in the design and deployment of scalable systems to accommodate future growth and expansion, laying the groundwork for long-term success.
- Build process documentation and itineraries for new program initiatives, including new talent apprenticeship program being built from the ground up
- Lead marketing and recruitment efforts for cross-functional business programs, averaging 3 recruiting fairs a month
- Collaborate with multiple teams to ensure program management effectiveness and meet deadlines for shareholders
- Develop and maintain effective work groups within the City of Austin Water organization
Senior Consultant
The Pedowitz Group
03.2018 - 08.2024
- Provided Eloqua support for financial services clients, creating assets and campaigns for multiple work groups and countries
- Built personalized engagement strategies to enhance customer outreach of over 200,000 email sends a month
- Managed ticket intake processing within ZenDesk, including assignment and scoping for up to 100 tickets a month
- Facilitated smooth client migrations from Eloqua to Salesforce Marketing Cloud over the course of 2 years without disrupting current processes
- This included moving over 100 email HTMLs/templates, campaigns, and over one million contacts
- Designed and reported on Salesforce Marketing Cloud journeys and key metrics on a daily basis
- Developed innovative strategies to address complex business challenges, resulting in increased profitability for clients.
Senior Consultant
Motive (Previously SFCG)
11.2015 - 03.2018
- Managed Eloqua projects for clients in various industries including education technology, manufacturing, and pharmaceuticals
- Trained clients on the Eloqua platform, developing targeted marketing strategies across industries
- Built campaigns, created content, and integrated marketing software with CRM systems
- Including Oracle Sales Cloud, Microsoft Dynamics and Salefsroce integration with Oracle Eloqua
Education
Bachelor of Science - Advertising
Rowan University
Glassboro, NJ05-2011
Certification
- Oracle Eloqua and Oracle Content Marketing Cloud Service 2020 Certified Implementation Specialist
- Salesforce Certified Administrator (SCA)
- Salesforce Marketing Cloud Email Specialist
- Salesforce Certified Marketing Account Engagement Specialist
- Google Tags Manager
Personal Information
Available: Available for any US remote opportunities
Timeline
Business Process Specialist
City of Austin Water
09.2024 - Current
Senior Consultant
The Pedowitz Group
03.2018 - 08.2024
Senior Consultant
Motive (Previously SFCG)
11.2015 - 03.2018
Bachelor of Science - Advertising
Rowan University
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