Maisam Haddy
Ventura,CA
Summary
Highly knowledgeable, resourceful, and award-winning Executive General Manager/Operator with a proven track record of transforming underperforming dealerships into high-performing, profitable operations. Expert in increasing fixed and variable operations profitability, optimizing CSI, leading high-performance teams, and implementing process improvements that drive efficiency, revenue, and customer satisfaction. Adept at strategic planning, P&L management, and business development in medium- to large-volume dealerships.
Overview
16
16
years of professional experience
4
4
Certifications
Work History
General Manager
Dick Hannah Auto Group - Acura
Portland, OR
02.2024 - 11.2025
- Increased volume from 35 to 130 units/month, record month 156; pre-owned sales averaging 105/month.
- Implemented ICO Buy Center: 60 street purchases/month, reducing auction reliance.
- Achieved #1 New Car Acura dealer in Oregon, #3 in Pacific Northwest/Midwest; #1 CPO dealer in zone.
- Increased fixed operations gross from $130K to $340K/month; record $380K.
- Reduced advertising spend from $60K to $40K/month; ad cost per retail unit down from $1,700 to $296.
- Increased ELR from $112 to $160; maintained tech efficiency 135%, highest profit margins in group.
General Sales Manager
Nouri/Shaver Auto Group – CDJR
Los Angeles, CA
05.2023 - 12.2023
- Increased average monthly volume: new units 28 → 52; used units 75 → 103.
- Front-end PVR: $1,700 → $2,700; back-end PVR: $2,400 → $3,100.
- Streamlined sales process, raising pre-owned turn from 5.2 → 14.6; reduced aged inventory from 68 to 0 units over 60 days.
- Reduced frontline time: 18 → 4 days; time-to-sell: 70 → 32 days.
- Advertising optimization: $120K → $50K/month; lead closing ratio 3.2% → 11.3%.
- Increased lease penetration: 8% → 36%; prepaid maintenance: 4% → 43%; VSC penetration: 49% → 72%.
- Average products per deal: 2.1 → 4.7 (group-leading).
Platform General Manager
Gill Auto Group – CJDR, GMC, Cadillac, Chevrolet
Madera, CA
01.2022 - 04.2023
- Reduced operating expenses ~20%, from $648K → $522K/month.
- Front-end PVR: $1,200 → $2,800; back-end PVR: $2,400 → $3,400; total PVR: $3,600 → $6,200.
- Increased unit sales: 51 → 84 units/month; record months 104 and 112.
- Used car turn: 7.3 → 16.1; average inventory: 40 → 60 units.
- Fixed ops: WIP reduced $1M → $280K; collected $300K aged warranty receivables in 3 months.
- ELR: $112 → $175; Hours/RO: 1.4 → 3.1; open RO count: 600 → 150; unapplied labor: $35K → $5K/month.
- Parts reconciliation recovered $400K in obsolescence in 60 days.
- Sales & Service CSI: from lowest in district → top 3, including five months #1.
General Sales Manager
Victory Automotive Group
Ventura, CA
01.2015 - 01.2022
- Increased annual revenue 255%: $29M → $74M.
- Retail unit sales: 100 → 170/month; pre-COVID RO: 700 → 1,600/month; post-COVID: 100–120 units, RO >1,200.
- Net profit growth: $440K → $1.7M (pre-COVID), $4.25M post-COVID.
- F&I PVR: $750 → $1,800 (pre-COVID), $2,200 post-COVID; total gross PVR: $1,650 → $4,300 → $9,300 post-COVID.
- Elevated dealership ranking: 19th → 4th in group.
Sales / F&I / F&I Director / New & Used Director
Van Tuyl Automotive Group – Honda & Nissan
Phoenix, Oregon
01.2010 - 01.2015
- Promoted from Sales to Director-level roles across multiple departments.
- Managed high-volume stores selling 400–500+ units/month.
- Delivered record months in volume, gross profit, PVR, and CSI.
- Optimized sales processes, inventory management, and team performance.
Education
Bachelors - Business Administration And Computer Science
University of Greenwich
London, England09-2009
Skills
- Operations Management & Dealership Leadership
- Strategic Planning & Execution
- Training & Staff Development
- Profit & Loss (P&L) Analysis
- Fixed & Variable Operations Management
- Sales Process Optimization & Business Development
- Expense Management & Cost Control
- Analytical, Data-Driven Problem Solving
- Marketing and Advertising
- Systems & Software Expertise:
R&R (Reynolds & Reynolds), ADP, Tekion, CDK, Microsoft Office Suite, Dealertrack, CUDL, RouteOne, vAuto (Conquest, Provision, ProfitTime)
Certification
Van Tuyl Finance & Insurance Management
References
- Mo Barr – GM, Victory Auto Group | 615-202-1010
- Chris Blaylock – National Development Manager, Permaplate | 503-871-1787
- Alan Young – Senior VP, Servco Auto Group, Hawaii | 808-479-6350
Additional OEM and vendor references available upon request.
Timeline
General Manager
Dick Hannah Auto Group - Acura
02.2024 - 11.2025
General Sales Manager
Nouri/Shaver Auto Group – CDJR
05.2023 - 12.2023
Platform General Manager
Gill Auto Group – CJDR, GMC, Cadillac, Chevrolet
01.2022 - 04.2023
General Sales Manager
Victory Automotive Group
01.2015 - 01.2022
Sales / F&I / F&I Director / New & Used Director
Van Tuyl Automotive Group – Honda & Nissan
01.2010 - 01.2015
Bachelors - Business Administration And Computer Science
University of Greenwich