Malena Lyles
Laguna Beach,CA
Summary
Goal-driven Outside Sales Representative with expertise in sales management and problem-solving. Known for driving revenue growth and fostering brand loyalty through exceptional customer service and strategic account management.
Overview
14
14
years of professional experience
Work History
Outside Sales Representative
Salty Cali Jewelry
Southern Californaia, Arizona And Nevada
01.2026 - Current
- Visit accounts weekly within designated territory.
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Utilized customer feedback to identify new product opportunities and market trends.
Outside Sales Representative
Roark
Southern Californaia, Arizona And Nevada
01.2026 - Current
- Executed seasonal line presentations biannually to showcase new collections.
- Collaborated with the team to drive development and expansion of women's product line.
- Conducted weekly account visits to strengthen client relationships.
- Established new accounts through cold calling and personal visits to potential customers.
Outside Sales Representative
Salty Crew
Southern Californaia, Arizona And Nevada
01.2022 - Current
- Oversee operations of Dillard's department stores across the United States.
- Expanded women's business revenue from $150K to over $1 million.
- Conducted weekly visits to accounts to strengthen client relationships.
- Compiled and analyzed monthly sales reports to assess performance trends.
- Attended Dallas Market and various trade shows to support product knowledge and vendor relations.
- Cultivated strong relationships with retail partners to drive brand loyalty and increase sales opportunities.
- Implemented strategic initiatives to transform swim business into a key component of overall business success.
- Exceeded monthly sales targets and quotas consistently.
- Managed a large client base, consistently exceeding sales targets and contributing to overall team success.
Outside Sales Representative and Sales Manager
IT'S NOW COOL SWIM
US
01.2024 - 01.2025
- Oversaw territory management for Southern California while serving as Sales Manager for the U.S. region.
- Conducted weekly meetings with Australian teams to enhance project alignment and optimize sales strategy.
- Collaborated with marketing team to create targeted promotional materials for prospective clients.
Outside Sales Representative
Rhythm
Southern Californaia, Arizona And Nevada
01.2017 - 01.2020
- Managed sales of men's and women's clothing within designated territory.
- Engaged with major retailers including Tilly's and Lulus to strengthen brand partnerships.
- Established new accounts through cold calling and personal visits to potential customers.
- Attended Swim Collective, Miami Swim, Bungalow and Surf Expo showing seasonal lines.
- Exceeded monthly sales targets and quotas consistently.
Showroom Sales
Band of Martians Showroom
Costa Mesa, CA
01.2012 - 01.2016
- Managed logistics and coordinated vendor participation for trade shows in Southern California and Miami Swim.
- Executed sales strategies to meet and exceed monthly targets through proactive outreach.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Organized and detail-oriented with a strong work ethic.
Skills
- Relationship building
- Problem-solving
- B2B sales
- Motivated team player
- Customer Service-oriented
- Sales strategies
Timeline
Outside Sales Representative
Salty Cali Jewelry
01.2026 - Current
Outside Sales Representative
Roark
01.2026 - Current
Outside Sales Representative and Sales Manager
IT'S NOW COOL SWIM
01.2024 - 01.2025
Outside Sales Representative
Salty Crew
01.2022 - Current
Outside Sales Representative
Rhythm
01.2017 - 01.2020
Showroom Sales
Band of Martians Showroom
01.2012 - 01.2016