Marc Guardado
Galt,USA
Summary
Goal-oriented manager with experience in the automotive sales industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures and optimizing employee talent. Solid background in managing high-performing sales teams and driving revenue growth. Known for a strong focus on team collaboration and delivering results, with a reliable and adaptable approach to changing market demands. Proficient in strategic planning, client relationship management, and sales strategy development, ensuring success and growth in competitive environments.
Overview
15
15
years of professional experience
Work History
Sales Manager
Lodi Chrysler, Dodge, Jeep And Ram
Lodi, CA
04.2021 - Current
- Coach sales team on proper closing techniques through training and active participation
- Manage all showroom activities for sales team
- Spend time with customers to determine their needs, discuss vehicle options, and assist sales team members in closing deals
- Hire, motivate, and monitor the performance of all new/used vehicle sales employees
- Conduct daily and weekly sales and sales training meetings
- Coach both new and experienced sales reps on best practices for improving performance
- Monitor and analyze salespeople's performance
- Assist in the development of advertising campaigns and other promotions
- Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system
- Establish delivery procedures and ensure delivery includes an introduction to the service department and scheduling of the first service appointment
- Forecast goals and objectives for sales, gross, and key expenses on a monthly and annual basis
General Sales Manager
Future CDJR of Concord
Concord, CA
08.2020 - 04.2021
- Coach sales team on proper closing techniques through training and active participation
- Manage all showroom activities for sales team
- Spend time with customers to determine their needs, discuss vehicle options, and assist sales team members in closing deals
- Hire, motivate, and monitor the performance of all new/used vehicle sales employees
- Conduct daily and weekly sales and sales training meetings
- Coach both new and experienced sales reps on best practices for improving performance
- Monitor and analyze salespeople's performance
- Assist in the development of advertising campaigns and other promotions
- Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system
- Establish delivery procedures and ensure delivery includes an introduction to the service department and scheduling of the first service appointment
- Forecast goals and objectives for sales, gross, and key expenses on a monthly and annual basis
General Sales Manager
Stockton Dodge, Chrysler, Jeep & Ram
Stockton, CA
01.2013 - 04.2020
- Coach sales team on proper closing techniques through training and active participation
- Manage all showroom activities for sales team
- Spend time with customers to determine their needs, discuss vehicle options, and assist sales team members in closing deals
- Hire, motivate, and monitor the performance of all new/used vehicle sales employees
- Conduct daily and weekly sales and sales training meetings
- Coach both new and experienced sales reps on best practices for improving performance
- Monitor and analyze salespeople's performance
- Assist in the development of advertising campaigns and other promotions
- Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system
- Establish delivery procedures and ensure delivery includes an introduction to the service department and scheduling of the first service appointment
- Forecast goals and objectives for sales, gross, and key expenses on a monthly and annual basis
- Conducted regular assessments of sales processes to adapt strategies for changing conditions.
- Reviewed competitor performance to refine sales approaches and maintain market relevance.
- Strengthened customer loyalty by implementing personalized engagement tactics.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
Sales Manager
Thompson's Buick, GMC
Placerville, CA
10.2011 - 12.2012
- Coach sales team on proper closing techniques through training and active participation
- Manage all showroom activities for sales team
- Spend time with customers to determine their needs, discuss vehicle options, and assist sales team members in closing deals
- Hire, motivate, and monitor the performance of all new/used vehicle sales employees
- Conduct daily and weekly sales and sales training meetings
- Coach both new and experienced sales reps on best practices for improving performance
- Monitor and analyze salespeople's performance
- Assist in the development of advertising campaigns and other promotions
- Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system
- Establish delivery procedures and ensure delivery includes an introduction to the service department and scheduling of the first service appointment
- Forecast goals and objectives for sales, gross, and key expenses on a monthly and annual basis
Sales Manager
Manteca Auto Plaza Buick,GMC
Manteca, CA
12.2009 - 08.2011
- Coach sales team on proper closing techniques through training and active participation
- Manage all showroom activities for sales team
- Spend time with customers to determine their needs, discuss vehicle options, and assist sales team members in closing deals
- Hire, motivate, and monitor the performance of all new/used vehicle sales employees
- Conduct daily and weekly sales and sales training meetings
- Coach both new and experienced sales reps on best practices for improving performance
- Monitor and analyze salespeople's performance
- Assist in the development of advertising campaigns and other promotions
- Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system
- Establish delivery procedures and ensure delivery includes an introduction to the service department and scheduling of the first service appointment
- Forecast goals and objectives for sales, gross, and key expenses on a monthly and annual basis
Education
High School Diploma - undefined
Franklin High School Stockton Ca
Stockton, CASkills
- CRM Software (10 years)
- Negotiation (10 years)
- Sales Management (10 years)
- Salesforce (10 years)
- Management (10 years)
- Business Development
- Cold Calling
- Account Management
- Relationship Management
- Recruiting
- Customer Relationship Management
- Management
- Branding
- E-Commerce Links
- Staff management
Timeline
Sales Manager
Lodi Chrysler, Dodge, Jeep And Ram
04.2021 - Current
General Sales Manager
Future CDJR of Concord
08.2020 - 04.2021
General Sales Manager
Stockton Dodge, Chrysler, Jeep & Ram
01.2013 - 04.2020
Sales Manager
Thompson's Buick, GMC
10.2011 - 12.2012
Sales Manager
Manteca Auto Plaza Buick,GMC
12.2009 - 08.2011
High School Diploma - undefined
Franklin High School Stockton Ca