Marco Herrera
West Hollywood,CA
Summary
Professional manager with strong focus on team collaboration and achieving results. Proven ability to lead and develop teams, adapt to changing needs, and drive operational success. Skilled in strategic planning, performance management, and relationship building. Reliable and consistently deliver on organizational goals.
Overview
14
14
years of professional experience
Work History
District Manager
Face Gym
08.2019 - 01.2025
- Spearheaded the company's operational strategy for the west coast, overseeing daily operations for locations across Los Angeles ensuring that each location met its operational and financial targets
- Pioneered the first district to successfully open a new store post-COVID-19, driving profitability within just two months through strategic planning and adaptive operational leadership
- Led high-performing teams of retail managers and support staff to achieve annual revenue growth through streamlined processes and optimized resource allocation
- Managed the highest grossing and profitable market for the entire global brand
- Directed operational efficiency improvements, reducing costs while enhancing service quality and customer satisfaction
- Developed and implemented a comprehensive customer experience strategy, resulting in increased customer retention
- Managed financial operations, including forecasting ensuring profitability while meeting business objectives
- Played a key role in the brand's expansion, successfully opening the Los Angeles market and increasing market shares annually
- Successfully launched two new stores, overseeing all aspects of setup, staffing, and operations to ensure smooth openings and ongoing success
- Collaborated with the marketing team to refine brand messaging, promotional campaigns, and digital strategies, leading to increased brand visibility and customer acquisition
- Conducted regular on-site visits to oversee day-to-day operations, ensuring adherence to company standards, policies, and procedures
- Trained and developed managers and staff, providing leadership and guidance in sales, customer service, and operational best practices
- Built strong relationships with customers and local communities, increasing brand loyalty and generating word-of-mouth referrals
- Sole HQ Representative on the West Coast, autonomously managing all HR and operational functions across multiple locations
- Forged strategic partnerships with hotels, negotiating favorable commercial rent agreements, securing the lowest rent rates for new locations
- Drove brand awareness and market share growth through organic social media campaigns, significantly enhancing the company's online presence and reputation
- Managed budgeting and profit strategies, consistently meeting or exceeding financial targets while optimizing operational costs
- Revamped the online training platform for new hires, enhancing training efficacy and service quality, resulting in improved customer satisfaction and service comprehension
Senior District Manager
Skin Laundry
12.2014 - 06.2019
- Recruit, train and develop clinic managers to run an efficient business and meet all sales goals
- Identify talent, promote and train clinic managers to become district managers as Skin Laundry grew
- Liaison between HQ and field teams across the US ensuring communication across all departments was always clear and timely
Manager
Abercrombie and Fitch
10.2010 - 12.2014
- Recruit, train, schedule and develop staff to work in a fast paced retail environment
- Work in the operations and visual departments of a high volume $15 million dollar store
Education
Kinesiology -
CSU Chico
05.2010
Skills
- Leadership skills
- Recruiting and hiring
- Strategic planning
- Customer service
- Training and coaching
- Operations management
- Sales management
- Customer relations
- Financial management
- Multi-unit management
- Sales reporting
- Policies and procedures
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
District Manager
Face Gym
08.2019 - 01.2025
Senior District Manager
Skin Laundry
12.2014 - 06.2019
Manager
Abercrombie and Fitch
10.2010 - 12.2014
Kinesiology -
CSU Chico
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