Marcus Mitson
Rockledge
Summary
Results-driven Sales Manager with 23 years of experience in fine wine, luxury spirits, and emerging non-alcoholic beverages. Proven ability to exceed sales targets, build high-performance teams, and establish strategic partnerships. Expertise in business operations innovation, and brand development.
Overview
24
24
years of professional experience
Work History
Sales Manager - Florida
RIPE Craft Juice
New Haven
04.2024 - Current
- Drive sales and revenue growth initiatives, surpassing fiscal goals.
- Develop and maintain strong relationships with BBG Sales Managers and Consultants across Florida.
- Manage 1.3M territory working with Breaktrru Beverage Group and Cheney Brothers Distribution networks across FL.
- Added 46 new accounts in 2024, generating over 1,500+ cases in year-over-year (YOY) sales growth.
Vice President - Sales
Unity Wellness Co.
Miami
10.2020 - 04.2024
- Launched and scaled a super-premium organic energy drink brand, achieving over $1M in sales in 2023.
- Oversaw daily operations, including P&L management, HR, payroll, logistics, and inventory control.
- Led a high-performing sales team, managing one Sales Director, eight regional managers across the USA in addition to a National Sales Broker.
- Conducted weekly distributor meetings to drive sales, pricing strategies, and incentives.
Southeast Regional Sales Manager
VYBES
Hollywood
01.2019 - 09.2020
- Spearheaded market entry for a luxury CBD beverage in FL, GA, SC, and NC.
- Collaborated with distributors to forecast sales, develop pricing strategies, and manage inventory.
- Exceeded FY 2019 sales plan by 260%, earning promotion to Southeast Regional Sales Manager in 2020.
Market Manager - Florida
BeatBox Beverages
Austin
08.2017 - 12.2018
- Introduced 'World’s Tastiest Party Punch' to the Florida market, enhancing brand recognition.
- Built relationships with key retailers, including 7-Eleven, and distributor sales teams.
- Executed brand awareness campaigns through events, tastings, and music festivals.
Signature Luxury Specialist
Southern Glazer’s Wine & Spirits (SGWS)
Boca Raton
06.2016 - 08.2017
- Managed a $2.4M sales territory, increasing wine sales by 19.4% and spirits sales by 41.5%.
- Oversaw a premium brand portfolio across 53 high-volume on-premise accounts.
Market Manager - Florida
RIPE Craft Juice
New Haven
10.2014 - 06.2016
- Led sales efforts for premium cocktail mixers across on-premise and retail chains.
- Provided product training and marketing support to new and existing accounts.
Southeast Regional Sales Manager
AquaHealth Inc.
Boston
11.2012 - 09.2014
- Managed sales across seven states, securing partnerships with Starwood Hotels and major food service providers.
- Maintained 121 accounts and ranked as the company’s top sales manager in 2013.
Market Manager - Florida
Saratoga Beverage
Saratoga
01.2008 - 11.2012
- Developed business plans and sales strategies, expanding on-premise distribution.
- Managed a full-time sales representative and collaborated with RNDC’s sales team.
Sales Consultant
Southern Wine & Spirits of America
Miami
01.2001 - 12.2007
- Progressed from warehouse operations to managing 114 on-premise accounts.
- Specialized in fine wine, spirits, and non-alcoholic beverage sales across grocery and on-premise channels.
Education
Nova Southeastern University - Huizenga School of Business
Ft. Lauderdale, FL01.2006
High School -
Marjory Stoneman Douglas High School
Parkland, FL01.2001
Skills
- Sales leadership and team development
- Brand and market development
- Budgeting and P&L management
- Distributor and broker relations
- Strategic partnerships and negotiations
- Retail and on/off premise sales execution
Timeline
Sales Manager - Florida
RIPE Craft Juice
04.2024 - Current
Vice President - Sales
Unity Wellness Co.
10.2020 - 04.2024
Southeast Regional Sales Manager
VYBES
01.2019 - 09.2020
Market Manager - Florida
BeatBox Beverages
08.2017 - 12.2018
Signature Luxury Specialist
Southern Glazer’s Wine & Spirits (SGWS)
06.2016 - 08.2017
Market Manager - Florida
RIPE Craft Juice
10.2014 - 06.2016
Southeast Regional Sales Manager
AquaHealth Inc.
11.2012 - 09.2014
Market Manager - Florida
Saratoga Beverage
01.2008 - 11.2012
Sales Consultant
Southern Wine & Spirits of America
01.2001 - 12.2007
Nova Southeastern University - Huizenga School of Business
High School -
Marjory Stoneman Douglas High School
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