Marcus Franklin
Soap Lake,WA
Summary
Driven Regional Manager with robust background in leading sales and marketing teams to achieve strategic goals. Successfully orchestrated campaigns and initiatives that elevated brand presence and market share. Demonstrated proficiency in team leadership and strategic planning. Sales and marketing professional with proven track record in crafting and executing impactful strategies that drive growth and enhance brand positioning. Known for fostering collaborative environments and adapting to dynamic market conditions. Expert in customer relationship management and market analysis.
Overview
28
28
years of professional experience
Work History
Vice President of Sales and Marketing
Max Connect Digital
Salt Lake City
07.2021 - Current
- Developed and executed comprehensive sales strategies to enhance market presence.
- Led cross-functional teams to implement innovative marketing campaigns driving brand awareness.
- Analyzed market trends and customer data to inform strategic decision-making.
- Fostered relationships with key clients, enhancing customer retention and satisfaction rates.
- Oversaw budget allocation for marketing initiatives, optimizing resource utilization.
- Collaborated with product development teams to align offerings with market demands and consumer insights.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Analyzed market trends to identify new business opportunities and areas for expansion.
- Implemented data-driven decision-making processes to optimize sales performance and drive results.
- Delivered consistent revenue growth by identifying new business opportunities and executing targeted sales initiatives.
- Enhanced customer retention rates by providing exceptional service and support throughout the entire sales process.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Regional Manager WA, OR & ID
CDK Global Inc.
WA, OR & ID
02.2018 - 06.2021
- Develop market intelligence and knowledge of competition, options, and industry trends; understand competitors’ strengths and demonstrate ROI.
- Report, forecast, and meet/exceed revenue goals in a tri-state territory.
- Understanding of digital media landscape: SEO/SEM/Digital Advertising.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Consistently exceeded quotas through penetration of new accounts.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Directed successful SEO and link-building campaign to increase website’s credibility and drive traffic.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Negotiated, prepared and signed contracts with clients.
Account Manager
Click Wholesale Distribution
Renton, WA
02.2012 - 02.2018
- Communicate regularly with regional and district managers for daily support and strategic planning for accounts.
- Consistently hit and exceeding sales goals by 5-20%.
- Build and maintain relationships with customers and suppliers to establish long term business growth.
- Visit clients on-site to give benefit-oriented sales presentations.
- Present latest products to prospective buyers.
- Organize and execute supplier ride alongs with follow up and recap outlines.
- Plan and manage evening events to include brewer's nights, winemaker dinners & liquor events.
- Planned client relationship cultivating events to promote growth, resulting in expansion of clientele base by 30%.
- Developed tailored solutions based on client needs and market trends.
Regional Manager WA & AK
National City Mortgage
Bellevue, WA
09.2004 - 01.2011
- Managing a variety of mortgage brokers including new product training, reading rate sheets, directing loan flow, and advising on which loan programs would work best.
- Worked hand in hand with the underwriting team to insure a smooth process for my customers.
- Consulted with managers and owners on which direction to take with our programs.
- Acquired 50 new customers, generating 60% of team revenue.
- Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients.
- Achieved sales goals of $1.5m and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
- Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects.
- Serviced existing accounts on regular basis to maximize revenue.
- Used consultative sales approach to understand customer needs and recommend relevant offerings.
Sales Manager WA, OR, ID, CA, MT & OH
Claar Cellars
Pasco, WA
01.2001 - 07.2004
- Responsible for all sales, marketing and managing of the brand in numerous markets.
- Made retail chain headquarter calls securing many new points of distribution.
- Forecast sales and quarterly goal setting within the distributor network.
- Set competitive pricing both monthly and yearly, manage purchase orders.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Exceeded regional annual sales target by 65%.
- Developed international business relationships to drive business units abroad.
Key Account Manager
G. Raden & Sons, Inc
Renton, WA
05.1998 - 11.2000
- Managed and built relationships with chain buyers for Larry's market, QFC, Safeway, Albertson's, PCC, Cost-Plus & 7-11 stores.
- Consistently showed growth in all chains driven by new distribution, weekly ads and planners and promotions.
- Communicate monthly, quarterly, and yearly progress by chain to upper management.
- Leveraged strategic planning to penetrate key accounts.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Consistently achieved top ranking in revenue and profit growth.
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Maintained extensive knowledge of competitors offerings and presence in assigned territory.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
Education
Business And Marketing
Walla Walla CC
Walla Walla, WASkills
- Sales expertise
- Marketing
- Performance metrics
- Business development and planning
Honors-Awards
- Twice AE of the year (Exceeded goal by 25%) National City Mortgage
- Presidents Club - G. Raden & Sons
- Salesman of the quarter 4 times Click Wholesale - 3 time winner club trips
Linked In
www.linkedin.com/in/marcusafranklin
Timeline
Vice President of Sales and Marketing
Max Connect Digital
07.2021 - Current
Regional Manager WA, OR & ID
CDK Global Inc.
02.2018 - 06.2021
Account Manager
Click Wholesale Distribution
02.2012 - 02.2018
Regional Manager WA & AK
National City Mortgage
09.2004 - 01.2011
Sales Manager WA, OR, ID, CA, MT & OH
Claar Cellars
01.2001 - 07.2004
Key Account Manager
G. Raden & Sons, Inc
05.1998 - 11.2000
Business And Marketing
Walla Walla CC