Mariam Hobboo

• Integrated Digital Strategy: Directed end-to-end media presence across Meta, TikTok, and Shopify, leveraging Photoshop, Canva, and AI-driven tools to execute high-performing campaigns and professional video advertisements.
• Business Communication & Branding: Utilized business communication expertise to establish consistent brand voices, ensuring professional and persuasive messaging across all client-facing materials and platforms.
• Strategic Creative Writing: Applied creative writing to develop compelling marketing copy, engaging social media content, and promotional storytelling that elevates brand identity and builds customer loyalty.
• End-to-End Business Development: Partnered with diverse small businesses to launch operations, design product lines, and build comprehensive brand identities, including logo design, packaging, and digital assets.
• Operational Optimization: Streamlined day-to-day workflows, including website management, vendor negotiation, and digital storefront setup, to improve sales conversion and business image.

Event & Logistics Coordinator | 2024–Present

• Event Logistics: Coordinated logistics for community bazaars, weddings, Business Events, overseeing vendor mapping, thematic decor execution, and onsite project management.
• Resource Management: Managed event budgets and vendor procurement, ensuring all project milestones were met on time and within financial constraints.
• Live Sales Operations: Facilitated high-volume livestream sales by managing inventory, verifying transactions, and organizing engagement flows to ensure seamless processing.

• Business Strategy & Market Analysis: Leveraged financial analysis and operations expertise to conduct business model evaluations and market research, identifying new growth opportunities and supporting investment decision-making.
• Project Procurement & Vendor Management: Directed end-to-end procurement processes, including vendor sourcing, contract negotiations, and accounts payable, ensuring all materials and services were delivered within budget and on schedule.
• Operational Project Management: Oversaw project lifecycles—from budgeting to execution—by collaborating with cross-functional teams to streamline workflows and deliver successful outcomes.
• Executive & Administrative Operations: Provided high-level support by monitoring executive calendars, scheduling critical appointments, and managing travel logistics to ensure seamless leadership operations.
• Managed scheduling and logistics for company events, ensuring timely execution and adherence to budgetary constraints.

• Drove credit program enrollment through rapid, point-of-sale engagement, verifying applicant data on-site and delivering instant value through immediate discount application.
• Managed daily operational workflows, including staff scheduling and break coordination, proactively resolving labor shortages and service disruptions caused by employee absences.
• Provided frontline leadership, mentoring, and constructive feedback to associates on policies, procedures, and performance goals to drive exceptional customer experiences and loyalty.
• Maintained operational and merchandising standards, including stock management and damage control, while facilitating inter-departmental communication to streamline efficiency.
• Addressed customer concerns promptly, utilizing tools and resources to ensure high satisfaction while updating team members on service feedback.

• Trained 15+ Sales associates in running the pos system, creating repair contracts, assessing device damage for repair, customer service practices, and opening and closing process according to the company standards
• Assisted with money handling and worked closely with accountant’s team managing clients account payables, maintained accurate timesheets for payroll
• Collaborated with sub-contractor financing companies that would Fund our clients to finance their purchase to 90 days 3 payments loan which required applying, accurate data entry and communication
• Exceeded sales goal by 55% in the past year and achieved monthly activations targets. Followed up with staff regarding monthly and weekly carrier’s activations and sales target