Marisel G. Sordo
Miami
Summary
Dynamic Executive Sales Director with a proven track record at Cardinal Health, driving $1.75 billion in revenue growth. Expert in strategic sourcing and customer relationship management, leveraging Salesforce and analytics to exceed sales targets. Renowned for contract negotiation skills and fostering strong partnerships, consistently delivering exceptional results in competitive markets.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Executive Sales Director
Cardinal Health
Miami
07.2021 - Current
- Drove the expansion of Cardinal Solutions by engaging C-suite and VP-level executives in strategic customer accounts, such as Jackson Health System and Advent Health System.
- Successfully renewed contracts representing substantial revenue: Jackson Health System (five years, $900M) and Cooperative Services of Florida (five years, $1B).
- Collaborated across business units to maximize customer value, notably securing primary business for Pharmaceutical Distribution at Broward Health.
- Facilitated growth of plasma offerings by guiding customers through clinical questions while partnering with manufacturers across the territory.
- Analyzed biosimilar adoption challenges and developed targeted strategies in collaboration with academic medical centers such as the University of Virginia and Duke Health.
- Nurtured exemplary relationships between distributors and manufacturers, particularly noted in the limited distribution drug space.
- Conducted competitive analysis to refine pricing strategies, enhancing revenue while sustaining client relations.
- Received accolade as one of Cardinal Health's Top 3 Volunteers during the organization's Year of Service.
Director, National Accounts- South East Region
Cardinal Health
Miami
08.2015 - 07.2021
- Achieved 110.53% of sales target in FY19, generating $1.75 billion in revenue and 35.1% year-over-year growth.
- Recognized with Sales Excellence Award and Circle of Excellence Award for FY16-FY21 by consistently exceeding targets.
- Produced double-digit percentage growth across 12 states for new business and customer retention in Alternate Care and Acute sectors.
- Expanded Cardinal's market presence by developing strong relationships with Cardinal and non-Cardinal customers.
- Collaborated strategically with Group Purchasing Organizations, including Vizient and Premier, to ensure alignment and mutual growth.
- Served as subject matter expert in specialty pharmaceutical distribution, enhancing team knowledge and performance.
- Participated in corporate initiatives as Co-Chair/Secretary of Cardinal Health Associates Fund Board of Trustees.
- Trained field sales teams in Acute and Alternate Care segments to improve sales effectiveness.
Sales Consultant, Specialty Pharmaceutical Distribution
Cardinal Health
Miami
12.2012 - 08.2015
- Qualified territory accounts for opportunities in Plasma-Derived and Recombinant Biotherapies sales.
- Expanded Cardinal SPD's Consignment Solution footprint by integrating RFID and RxID technologies.
- Grew territory revenue from $150,000,000 to $450,000,000 by introducing new product lines.
- Established relationships with manufacturers to gain insights on product lines and launches.
- Increased annual sales by 25% through strategic client engagement and tailored marketing strategies.
Account Manager, Plasma and Contracts
Novis Pharmaceuticals
Miami
02.2009 - 12.2012
- Called on hospital pharmacies, blood banks, physicians, and pharmacies to promote plasma-derived products created by direct manufacturing partners, with primary product lines including albumin, IVIG, hemophilia factors, and hyperimmunes.
- Effectively maintained and grew territory from scratch, identified and qualified target accounts, and transitioned non-buying accounts into buying accounts by cold-calling and establishing relationships with pharmacy buyers.
- Negotiated and secured contracts with key partners, increasing annual revenue by 25% through strategic pricing models, and effective relationship management.
- Active member of the Novis Activities Committee from 2010 to 2012, and a founding member of the Charity Committee in 2012.
- Named the 2009 Novis Rookie of the Year.
Store Coordinator
Miami Marlins, L.P.
Miami
07.2003 - 12.2008
- Streamlined daily operations of ticketing and merchandising, enhancing employee training programs.
- Fostered effective relationships between vice presidents and interdepartmental staff to improve collaboration.
- Sold season and group tickets while actively participating in membership renewal campaigns.
- Achieved 2003 World Series Champion status, contributing to overall operational success.
Education
Certificate - Hospitality Management
Florida Atlantic University
Boca Raton, FL01.2020
Certificate - Healthcare
Yale University
New Haven, CT01.2020
Bachelor of Arts - Political Science
Florida International University
Miami, FL01.2006
Skills
- Contracting and negotiation
- Strategic sourcing and planning
- Customer relationship management
- Sales forecasting and analytics
- Artificial intelligence applications
- Salesforce, Tableau, and SAP proficiency
- RFID technology expertise
Certification
• Disney's Approach to Employee Engagement, Disney Institute, May 2020.
• Disney's Approach to Leadership Excellence, Disney Institute, May 2020.
• Disney's Approach to Quality Service, Disney Institute, May 2020.
• Richardson- Cardinal Health Pharmaceutical Consultative Skills Program, Cardinal Health, May 2019. Top Performer within Cohort.
• Disney's Approach to Leadership Excellence, Disney Institute, May 2020.
• Disney's Approach to Quality Service, Disney Institute, May 2020.
• Richardson- Cardinal Health Pharmaceutical Consultative Skills Program, Cardinal Health, May 2019. Top Performer within Cohort.
Timeline
Executive Sales Director
Cardinal Health
07.2021 - Current
Director, National Accounts- South East Region
Cardinal Health
08.2015 - 07.2021
Sales Consultant, Specialty Pharmaceutical Distribution
Cardinal Health
12.2012 - 08.2015
Account Manager, Plasma and Contracts
Novis Pharmaceuticals
02.2009 - 12.2012
Store Coordinator
Miami Marlins, L.P.
07.2003 - 12.2008
Certificate - Hospitality Management
Florida Atlantic University
Certificate - Healthcare
Yale University
Bachelor of Arts - Political Science
Florida International University