Marissa Persico
Woodfield Mall
CITY_US,STATE_US
10
years of professional experience
Results-driven retail marketing leader with over 9 years of experience in developing integrated marketing strategies, brand partnerships, and digital campaigns that enhance consumer engagement and drive sales. Expertise in crafting unique consumer experiences across various channels, managing budgets, and leading cross-functional teams to achieve impactful business outcomes.
Work History
Director of Marketing
2 Years 1 Month- Develop & execute integrated marketing strategies aligned with business objectives, leveraging digital, social, experiential, PR, retailer and community channels to drive traffic, engagement and sales.
- Lead high-profile brand activations and partnerships including Victoria Secret, Tamagotchi, Dolce & Gabbana and Google.
- Developed retailer intensification strategies for new store openings and key business priorities, contributing to 9% budget increase and double-digit sales growth for multiple retailers during R12.
- Built Woodfield Mall’s social presence into the #1 Tik Tok among Simon Properties , generating size semi-viral videos and expanding consumer engagement.
- Built Woodfield Mall’s social presence into the #1 Tik Tok among Simon Properties , generating size semi-viral videos and expanding consumer engagement.
- Led high-profile brand activations and partnerships with Victoria's Secret, Tamagotchi, Dolce & Gabbana, and Google, enhancing brand visibility and consumer interaction.
Snowball Director
1 Year 1 Month- Served as an executive board member overseeing 14 directors. developed fundraising strategy and led venue logistics, partnerships, food & beverage, sponsorship, ticket sales and event execution for 1,400 guests/ vendors.
Director of Marketing and Business Development
3 Years 1 Month- Led strategic marketing planning across digital, social, PR experiential and local channels supporting 16 new store openings and ongoing traffic and sales.
- Managed marketing budget and translated corporate and local business priorities into integrated campaigns and programming.
- Developed retailer intensification strategies designed to increase traffic and sales across key tenants.
- Grew social media following 35 % through new platforms, influencer programming and content strategy.
- Partner with PR agency to increase media visibility and audience reach while strengthening brand relevance.
- Implemented corporate marketing initiatives, developing community partnerships and enriching guest experiences.
- Oversee growth & development of Asst. Director of Marketing & Business Development
Director of Marketing and Business Development
2 Years- Developed innovative marketing, retail, and experiential strategies to enhance sales, traffic, and revenue across property.
- Created and managed annual marketing budget while identifying new revenue and partnership opportunities. Develop retailer marketing strategies utilizing social media, merchandising, events and grand openings.
- Developed intrigued marketing, retail and experiential strategies to drive sales , traffic and revenue across the property.
- Increased brand visibility through strategic social media management., giftcard marketing and media / advertising opportunities.
Asst Director of Marketing & Business Development
1 Year 1 Month- Developed integrated marketing strategies encompassing social media, events, retailer communications, tourism initiatives, and marketing reporting to enhance brand visibility.
- Managed local production and collateral for events, executing campaigns while analyzing traffic and sales to assess performance.
- Coordinated grand openings for national brands like Morphe, TravisMathew and Under Armour.
- Collaborated with senior marketing leadership on annual events and budgets.
Event Marketing Coordinator
2 Years- Organized marketing events to enhance brand visibility., budgets, partnerships, influencer relationships and social content while supporting integrated brand campaigns.
Education
Bachelor of Arts - Communications / Public Relations
Skills
Integrated Marketing Strategy
PR and communications
Experiential Marketing
PR&Communications
Wellness & Lifestyle Marketing
Brand Partnerships
Event Execution
Budget Management
Performance & KPI Analysis
Team Leadership
Salesforce
monday.com
Accomplishments
- Best of the Best Marketing Director Northeast Region 2025
- Outstanding Achievement for Social Media 2023
Timeline
Director of Marketing
Woodfield Mall
09.2024 - CurrentRead More
Snowball Director
Lurie Children's Hospital / Junior Council
03.2024 - 04.2025Read More
Director of Marketing and Business Development
Chicago Premium Outlets
08.2021 - 09.2024Read More
Director of Marketing and Business Development
Southdale Center
09.2019 - 09.2021Read More
Asst Director of Marketing & Business Development
Woodfield Mall
08.2018 - 09.2019Read More
Event Marketing Coordinator
Rockit Ranch Productions
06.2016 - 06.2018Read More
Columbia College Chicago
Bachelor of Arts from Communications / Public Relations
Read More