MARK A. ANDRZEJEWSKI
Greater Detroit
Summary
Over twenty-five years of quota carrying experience selling & marketing consumer technology products in the North American retail, e-commerce and distribution channels. Extensive experience calling on headquarters level of national retailers, with touch points at all levels of the account. Experience creating and executing results driven sales, marketing, promotional and visual merchandising programs. Clear understanding of P&L responsibilities and overall customer needs. Including forecasting, quota/budget management, annual planning cycles, major account representations, etc. Extensive knowledge of latest trends in consumer technology marketplace and retail channel. Specialties: Consumer Electronics industry focused with expertise in major national account management, product/brand management, direct manufacturer & distribution experience. Proven track record of new business development, new account acquisition and market share growth.
Sales professional with commitment to excellence and history of delivering impactful results. Extensive experience in developing and executing sales strategies that align with business objectives. Known for fostering collaborative team environment and adapting to dynamic market conditions. Proficient in client relationship management and strategic planning.
Overview
24
24
years of professional experience
Work History
Director of Sales
LOREX TECHNOLOGY
07.2025 - Current
- As the North American Retail Sales Leader, I spearheaded the US and Canadian retail and eCommerce growth in both Wired and IoT categories.
- By working cross-functionally with Marketing and Go-To-Market (GTM) teams, I helped lead the development and implementation of innovative strategies designed to maximize sell-through, deepen market penetration, and elevate brand visibility across all channels.
- This collaborative approach resulted in consistent year-over-year growth in sales revenue and significant market share gains, substantially strengthening the company’s competitive standing within the rapidly evolving smart home security landscape.
Sales Manager, Key Accounts
LOREX TECHNOLOGY
10.2021 - Current
- Analyzed market trends to inform product positioning and promotional strategies, driving revenue growth.
- Collaborated with cross-functional teams to align marketing initiatives with sales goals for maximum impact.
- Mentored junior sales staff, fostering professional development and improving overall team performance.
- Prepared comprehensive sales forecasts, guiding senior management in strategic decision-making for resource allocation.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Conducted comprehensive market research to identify new opportunities and trends.
- Spearheaded launch of new products, conducting market research and guiding development team on customer needs.
- Expanded market share by identifying and penetrating untapped markets.
- Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Prepared sales presentations for clients showing success and credibility of products.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Drove sales by developing multi-million dollar contract sales.
National Sales Manager
WOW Tech Group
02.2021 - 10.2021
- Orchestrate comprehensive retail go-to-market strategies for a diverse portfolio of sexual wellness products.
- My role is centered on driving aggressive revenue growth, expanding market share, and deepening retail penetration through data-driven account management and strategic product positioning.
- I serve as a vital link with the organization, leading cross functional initiatives between Product Development, Marketing and the Executive team to ensure seamless alignment between consumer trends and our product roadmap.
- Hired US Distribution facility along with a team of independent sales representatives.
- Secured 200 store test in July at Spencer’s Gift with plan to roll out to all 700 stores in Q4 resulting in over $1.1M in incremental net sales.
National Key Account Manager
ANKER INNOVATIONS LTD
01.2019 - 12.2020
- Responsible for developing and executing the North American Retail Channel sales and marketing strategy for the Nebula home theater projector, ROAV smart car and Soundcore headphones & speakers’ brand of products that fall under the greater Anker Innovations umbrella.
- Responsible for delivering profitable sales and market share growth across the channel in both brick & mortar and e-commerce accounts including Walmart; Sam’s; Costco; Best Buy; Office Depot; Staples; Meijer; BJ’s Warehouse; Big Lots; Dick’s; Academy Sports.
National Sales Director
PRO SALES MARKETING
01.2017 - 12.2019
- Responsible for managing revenue through account base of retailers including Walmart; Sam’s; Office Depot; Staples; Meijer; Spartan Nash; Kohl’s; Micro Center; Menards; Walgreens; Big Lots.
- Developed defined channel marketing, merchandising, and product training plans, and ensured comprehensive product knowledge and a well-rounded sales strategy.
- Represent 6-7 different companies in the consumer goods channel.
Director of Retail Sales
D-LINK SYSTEMS, INC.
01.2007 - 12.2017
- Responsible for managing high-profile strategic accounts in the US consumer retail and e-commerce channels.
- Managed and mentored a couple team members, including National Account Managers.
- Was also personally responsible for managing the sales, marketing and overall P&L for the mass channel (Walmart & Target), Best Buy, club channel (Costco, Sam’s & BJ’s Wholesale), OSS channel (Staples, Office Depot), Walgreens, Kohl’s, regionals (Meijer, Micro Center, Brandsmart, NFM), military channel (AAFES, NEXCOM) and hardware channel (Menards, The Home Depot, Lowe’s).
- Was responsible for $45MM+ book of business and P&L.
Senior Key Account Manager - OSS Channel
BROTHER INTERNATIONAL CORP
01.2002 - 12.2007
- Responsible for managing high-profile strategic accounts in the US consumer retail & e-commerce OSS channel through account base of retailers including OfficeMax Retail; OfficeMax Contract (formerly Boise) with annual quota over $110M.
Education
BA - Communication, Marketing
Eastern Michigan University
Ypsilanti, MISkills
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Deal closing
Timeline
Director of Sales
LOREX TECHNOLOGY
07.2025 - Current
Sales Manager, Key Accounts
LOREX TECHNOLOGY
10.2021 - Current
National Sales Manager
WOW Tech Group
02.2021 - 10.2021
National Key Account Manager
ANKER INNOVATIONS LTD
01.2019 - 12.2020
National Sales Director
PRO SALES MARKETING
01.2017 - 12.2019
Director of Retail Sales
D-LINK SYSTEMS, INC.
01.2007 - 12.2017
Senior Key Account Manager - OSS Channel
BROTHER INTERNATIONAL CORP
01.2002 - 12.2007
BA - Communication, Marketing
Eastern Michigan University
Personal Information
Title: SENIOR SALES MANAGER - CONSUMER CHANNELS