Mark Sterbens

• Led restructuring and turnaround through development of new leadership team.
• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Maintained consistent growth in revenue, contribution margin, operating profit and EBITDA.
• Presented and discussed strategy and initiative progress with senior business leaders.
• Developed, coached and provided feedback to top-performing teams using strong leadership and analytical thinking skills.
• Drove year-over-year business growth while leading operations, strategic vision and long-range planning

Was hired as Vice President of Casino Marketing and promoted to oversee Casino Operations and eventually Food and Beverage operations as well as named the Assistant General Manager.

• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Collaborated with designers and editorial team on marketing materials.
• Developed metrics and measured success in order to further penetrate marketplace.