Mark W. Wood
Sandy
Summary
Marketing operations leader with 15+ years of experience driving revenue growth through marketing automation, CRM strategy, and data-driven insights. Proven track record in the B2B SaaS healthcare industry managing large databases, executing enterprise campaigns, and optimizing lead management across Salesforce, Pardot, Eloqua, and Marketo. Skilled in building cross-functional alignment, implementing scalable processes, and delivering actionable analytics that enable predictable growth.
Overview
31
31
years of professional experience
Work History
Senior Marketing Operations Manager
Henry Schein One
American Fork
02.2016 - Current
- Directed marketing automation strategy and platform management with expertise in Eloqua and Pardot; led Eloqua and Marketo migrations into Pardot with seamless data integration and optimized campaign execution.
- Spearheaded Salesforce CRM migration from Siebel, establishing scalable sales and marketing processes, reporting frameworks, and ongoing optimizations to enhance alignment and revenue performance.
- Built and managed a team of three marketing operations specialists executing strategic demand generation programs.
- Oversaw a marketing database of 1M+ contacts; executed 2M+ monthly email sends while raising average open rates to 30%.
- Partnered with Demand Gen, RevOps, Sales Ops, Salesforce Dev, and BI teams to establish policies that improved lead tracking, response time, and campaign effectiveness.
- Developed interactive dashboards and reporting in Salesforce, Tableau, and Domo to measure campaign performance, pipeline health, ROI, and revenue forecasting.
- Owned the marketing technology stack—evaluated, acquired, implemented, and optimized tools to support scalable growth.
Marketing Services Manager
AlphaGraphics, Inc.
Salt Lake City
10.2014 - 02.2016
- Created and productized marketing services for a national network of 250 franchisees, including direct mail, dimensional mail, email, digital, and mobile marketing.
- Designed and executed five national cross-media nurturing campaigns using Engage-It XMedia; achieved 15% average response rates.
- Produced training and resources enabling franchisees to adopt marketing automation platforms and run cross-channel campaigns.
- Analyzed campaign results, delivered actionable insights, and authored content for landing pages, microsites, emails, and collateral.
- Managed vendor relationships and developed a detailed vendor resource guide for the franchise network.
Founder / Director of Ecommerce & Digital Marketing
Product Station, Inc.
Sandy
08.2002 - 08.2014
- Founded and scaled six ecommerce businesses across multiple industries, achieving $2M+ annual revenue.
- Managed paid search advertising budgets exceeding $20K/month, accounting for 76% of 2013 sales; Google Ads Certified.
- Designed and optimized websites on Magento, Yahoo!, BigCommerce, 3dCart, and Shopify platforms; managed 10K+ SKUs.
- Built SEO, PPC, social media, and email programs that drove significant subscriber growth and boosted revenue.
- Created Google Analytics dashboards for KPI and funnel analysis; executed conversion optimization strategies.
- Recruited, trained, and managed sales, customer service, and content teams.
Wealth & Tax Planning Consultant
Merrill Scott & Associates
Salt Lake City
01.2001 - 08.2002
- Presented comprehensive wealth management and tax strategies to high-net-worth clients.
- Researched tax planning methods including charitable giving, estate planning, and asset protection.
International Corporate Tax Manager
PwC
San Francisco
01.1995 - 01.2001
- Advised U.S. corporations on cross-border tax strategies, international acquisitions, and subsidiary structuring.
- Led a team of tax associates; consulted multinational corporations in Brazil on federal, state, and local tax compliance.
Education
Master of Science - Taxation
Brigham Young University
Provo, UTBachelor of Science - Accounting
Brigham Young University
Provo, UTSkills
- Pardot
- Eloqua
- Marketo
- Salesforce
- Data Analysis
- Advanced Excel
- Pivot Tables
- ETL
- Access
- Tableau
- Domo
- Campaign Operations
- Lead Lifecycle Management
- Martech Stack Strategy
- Administration
- Team Leadership
- Cross-Functional Collaboration
Timeline
Senior Marketing Operations Manager
Henry Schein One
02.2016 - Current
Marketing Services Manager
AlphaGraphics, Inc.
10.2014 - 02.2016
Founder / Director of Ecommerce & Digital Marketing
Product Station, Inc.
08.2002 - 08.2014
Wealth & Tax Planning Consultant
Merrill Scott & Associates
01.2001 - 08.2002
International Corporate Tax Manager
PwC
01.1995 - 01.2001
Master of Science - Taxation
Brigham Young University
Bachelor of Science - Accounting
Brigham Young University