Marquita Thomas

Marketing and Advertising Services Executive for a leading Los Angeles digital marketing company.

General responsibilities include: National and regional advertising planning, consumer research, creative planning and development, media planning and evaluation, new product launch advertising and promotional development, lead generation and site optimization, budgeting and forecasting, agency management, and team development.

• Maximized branding initiatives by strengthening program outreach and increasing marketing and public relations communication.
• Develop promotional advertising and merchandising strategies to support new product launches..
• Oversee development of quarterly marketing promotions for local marketing efforts.
• Responsible for corporate identity and brand image standards.
• Plan and coordinate marketing campaigns, including digital advertising, social media, email marketing, and other channels.
• Supervise marketing content creation, including copywriting, graphics, and multimedia materials.
• Motivate and mentor direct reports.

Senior promotions and merchandise executive. General responsibilities included: new product launch, integrated promotional development, test marketing, evaluation and research, premium brand development, image and standards development, strategic planning and forecasting, multi-unit management, and team building.

• Developed and implemented comprehensive marketing strategies to increase company's market share and profitability.
• Analyzed market trends, customer behavior, and competitors to tailor marketing strategies effectively.
• Mentored junior marketing consultants or team members, providing guidance and support to help them grow professionally.
• Evaluated effectiveness of marketing campaigns and initiatives using key performance indicators (KPIs) and analytics tools. Report these findings to company leaders and clients.
• Managed budget for marketing campaigns, ensuring that resources are allocated appropriately and efficiently.
• Stayed updated on latest marketing trends and technologies and provided training to marketing team as necessary.

Highly creative Promotions and Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. General responsibilities Included: online advertising, direct response, media planning, market research, budgeting, and forecasting.

Planned and coordinated marketing campaigns, including digital advertising, social media, email marketing, and other channels.

Supervised the creation of marketing content, including copywriting, graphics, and multimedia materials.

• Developed and managed budgets for marketing projects, ensuring efficient allocation of resources.
• Managed public relations activities, including press releases, media outreach, and crisis communication when necessary.
• Implemented and oversaw digital marketing efforts, including SEO, SEM, and social media marketing.
• Collaborated with external vendors, agencies, and partners to execute marketing projects efficiently.