Martha Farias
San Diego,CA
Summary
Results-driven manager with a strong focus on customer service, staff training, and business development. Proven ability to lead teams and implement strategic solutions to enhance operational efficiency.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Manager on Duty
Mission Fed Credit Union
National City, CA
11.2019 - Current
- Directed daily operations to maintain compliance with organizational policies and regulations.
- Led team members to achieve high-quality customer service standards in branch activities.
- Coordinated staff scheduling, optimizing resource allocation for peak operational efficiency.
- Monitored performance metrics, identifying areas for improvement and implementing strategic solutions.
- Conducted regular audits of branch operations, ensuring adherence to safety protocols and operational guidelines.
- Trained employees in essential job functions.
- Responded to customer concerns by providing friendly, knowledgeable support, and maintaining composure and professionalism.
- Collaborated with other managers on strategic initiatives, sharing best practices to achieve common goals across the organization.
Outside Sales Manager
Bennett Crone Lumber & Plywood
Otay Mesa, CA
04.2019 - 10.2019
- Developed and executed strategic sales plans to expand market reach and drive revenue growth.
- Cultivated and maintained relationships with key clients, enhancing customer satisfaction and loyalty.
- Analyzed market trends to identify opportunities for product positioning and competitive advantage.
- Led a team of sales representatives, providing mentorship and coaching to improve performance.
Sr Business Banker
Wells Fargo Bank, N.A.
Otay Ranch, CA
03.2011 - 03.2019
- Cultivated relationships with commercial clients to identify financial needs and provide tailored banking solutions.
- Analyzed creditworthiness of loan applicants, ensuring compliance with internal policies and regulatory standards.
- Collaborated with cross-functional teams to streamline lending processes and enhance customer service delivery.
- Developed comprehensive financial plans for business clients, aligning products with growth strategies and objectives.
Lumber Sales Associate
Dixieline Lumber
San Diego, CA
06.2006 - 01.2010
- Assisted customers in selecting appropriate lumber products based on project requirements.
- Provided expert guidance on product specifications and features to enhance customer satisfaction.
- Managed inventory levels, ensuring accurate stock counts and timely replenishment of lumber supplies.
- Developed strong relationships with contractors, fostering repeat business and referrals.
Education
Accounting And Finance
Southwestern College
Chula Vista, CASkills
- Customer service focus
- Sales and marketing
- Staff training and development
- Scheduling proficiency
- Staff management
- Training and mentoring
- Decision-making
- Goal oriented
- Processes and procedures
- Complex Problem-solving
- Business development
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 15+ staff members.
- Achieved 1st Place in a branch net work of 34 locations for year 2025 on highest net member growth.
- Achieve our monthly goals through effectively helping with morning huddles, current sales tracking and campaign ongoing participation.
Certification
- Certified Adult First Aid & CPR AED, HSI/ AMERICAN SAFTEY & HEALTH INSTITUTE - 06/05/2025 to 06/2027 - Registry No. 3775247
- Certified CA Notary Public, MV Notary & Services - 08/2018 to Current.
- Licensed Medicare Options Broker - Currently inactive
Languages
English
Full Professional
Spanish
Full Professional
Timeline
Manager on Duty
Mission Fed Credit Union
11.2019 - Current
Outside Sales Manager
Bennett Crone Lumber & Plywood
04.2019 - 10.2019
Sr Business Banker
Wells Fargo Bank, N.A.
03.2011 - 03.2019
Lumber Sales Associate
Dixieline Lumber
06.2006 - 01.2010
Accounting And Finance
Southwestern College