MARY CERASALE
Bentonville,AR
Summary
Passionate about promoting lasting customer satisfaction by delivering quality service and unparalleled support. Proficient in customer service best practices and related options.
Overview
21
21
years of professional experience
Work History
Marketing Manager
America's Car-Mart
08.2018 - 12.2023
- Led comprehensive marketing initiatives for 75 Car-Mart dealerships, managing budgets up to $100K/month.
- Crafted 50 strategic traditional and social media plans, enhancing sales and customer retention.
- Orchestrated 60 high-impact customer appreciation events, often attended by over 200 individuals.
- Utilized social media to increase brand visibility.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Monitored performance of marketing campaigns and adjusted strategies to meet objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Instructional Designer
Walmart Contact Center
10.2016 - 01.2018
- Developed and implemented customer service curriculum and testing protocols, optimizing agent performance.
- Designed 30 training modules to reinforce customer service skills.
- Streamlined procedures, resulting in significant reductions in call times.
- Conducted training needs assessments and evaluated existing curricula for effectiveness.
- Collaborated with subject matter experts to develop effective learning solutions.
- Integrated gamification into courses for increased engagement.
- Enhanced e-learning experience by designing interactive and engaging instructional materials.
- Contributed to development of comprehensive employee training courses.
Ethics Manager
Walmart Corporate Temporary Service
08.2016 - 10.2016
- Managed Walmart Supercenters' associate ethics violation program, ensuring compliance.
- Conducted 25 thorough investigations into reported violations, leveraging Walmart's Code of Ethics.
- Played a pivotal role in reducing potential liabilities and preserving the company's integrity.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Merchandise Strategy and Collaboration Coordinator
Walmart Corporate Temporary Service
10.2015 - 08.2016
- Provided critical support to Sam's Club buyers, facilitating data-driven decision-making processes.
- Conducted comprehensive data analysis using Retail Link, enabling accurate assessments of product performance.
- Produced 10 executive summaries for CEO and senior leadership, offering valuable insights into merchandise strategies.
- Provided administrative support in scheduling appointments, organizing documents, and preparing reports.
- Used computer software and systems to enter data and review and draft documents.
- Communicated with clients and supervisors regarding project status and changes in scope of work.
- Organized data by creating spreadsheets or other visual aids for easier analysis.
- Maintained accurate records of projects, tasks, and deadlines using database software.
- Entered data, generated reports, and produced tracking documents.
Senior Talent Coordinator
Walmart Corporate Temporary Service
04.2015 - 10.2015
- Spearheaded recruitment efforts for assistant manager positions across Walmart Supercenters nationwide.
- Executed 100 thorough background checks and drug screenings to ensure candidate suitability.
- Completed talent acquisition and management for 100+ external placements.
- Streamlined training program enrollment processes.
Secondary English/Reading Teacher
Paris School District
08.2002 - 11.2014
- Delivered engaging English and reading instruction to middle school students.
- Expertly analyzed student performance data to inform instructional practices.
- Incorporated interactive games into lessons to reinforce English language arts skills.
- Assessed student progress through formative assessments such as quizzes, projects, and tests.
- Organized field trips related to literature topics for hands-on learning experiences.
- Integrated multiple media sources into daily lessons to improve student engagement levels.
Secondary English Teacher
Pea Ridge School District
08.2005 - 11.2014
- Delivered engaging English and reading instruction to middle school students.
- Pioneered innovative outdoor school programs
- Expertly analyzed student performance data to inform instructional practices.
- Incorporated interactive games into lessons to reinforce English language arts skills.
- Assessed student progress through formative assessments such as quizzes, projects, and tests.
- Organized field trips related to literature topics for hands-on learning experiences.
- Integrated multiple media sources into daily lessons to improve student engagement levels.
Education
Masters in Teaching -
University of Arkansas
Fayetteville, ARBachelors in English -
University of Arkansas
Fayetteville, ARHigh School Diploma -
Booneville High School
Booneville, ARSkills
- Brand Promotion
- Strategic Planning
- Creative Direction
- Marketing campaign development
- Budget Administration
- Learning Strategies
- Instructional Strategies
- Training Program Development
- Course material creation
- Curriculum Design
- Gamification Techniques
- Training material development
- Classroom experience
- Promotional Events
- MS Office Suite
- Contract Negotiation
Awards
Pacesetter Award at America's Car-Mart
Timeline
Marketing Manager
America's Car-Mart
08.2018 - 12.2023
Instructional Designer
Walmart Contact Center
10.2016 - 01.2018
Ethics Manager
Walmart Corporate Temporary Service
08.2016 - 10.2016
Merchandise Strategy and Collaboration Coordinator
Walmart Corporate Temporary Service
10.2015 - 08.2016
Senior Talent Coordinator
Walmart Corporate Temporary Service
04.2015 - 10.2015
Secondary English Teacher
Pea Ridge School District
08.2005 - 11.2014
Secondary English/Reading Teacher
Paris School District
08.2002 - 11.2014
Masters in Teaching -
University of Arkansas
Bachelors in English -
University of Arkansas
High School Diploma -
Booneville High School