Mary Daly
Director of Sales
Delavan,WI
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Thrive in mentorship culture.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
Work History
Director of Sales
Scarlett Hotel Group
Lake Geneva , WI
11.2024 - Current
- Directed innovative sales strategies for Lake Geneva's only Marriott branded hotel, enhancing overall guest experiences.
- Cultivated strong partnerships with local businesses, leading to a 10% increase in occupancy rates through group bookings and corporate negotiated rate agreements.
- Acted as a community ambassador, prioritizing team and guest satisfaction while mastering various revenue and reservation systems.
- Experience master of RFP proposal systems to include Cvent, Hotel Engine and SalesForce.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
Catering Sales Manager
Lake Lawn Resort
Delavan, WI
05.2023 - Current
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
- Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.
Director of Sales and Catering
Bridgewood Resort Hotel And Conference Center
Neenah, WI
03.2021 - 05.2023
- Lead department marketing and sales strategies through digital, graphic arts, in-person tours and hosted events.
- Captured and completed sales with creative client proposals, bids and contract management strategies.
- Achieved dramatic sales increase and exceeded revenue goals by more than 20% through skillfully managing relationships and proactive sales approaches.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Network, prospect, contract and coordinate high-end client events and over 95 weddings per year.
Wedding and Event Manager
Bridgewood Resort Hotel And Conference Center
Neenah, WI
09.2018 - 03.2021
- Generated and developed leads, through networking, television and online promotional sites to acquire new clients.
- Managed logistics of events planning, event booking and event promotions.
- Exceptional communication with clients to build connections and nurture relationships.
Operations Manager
Talbots Inc
Appleton, WI
06.2017 - 09.2018
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Trained team members in successful strategies to meet operational and sales targets.
- Managed inventory control processes to restore back stock, control costs and maintain sales floor levels to meet customer needs.
Regional Conference/Social Media Marketing Manager
Regal Hospitality
Appleton, WI
03.2016 - 06.2017
- Increased revenue through prospecting, negotiating and booking new clients accounts.
- Arranged and coordinated sales calls and site tours with prospective clients to generate business for two hotel properties.
- Created hotel awareness through social media campaigns.
- Increased profits through providing excellent customer service and following established guidelines.
Education
Associates Degree - Meeting And Event Management
01.2013 - 05.2016
- Received Betsy Stefl Scholarship - based on need and merit
- Dean's List - 4.0 GPA
Skills
Strategic planning
undefinedAccomplishments
2021 Customer Service Spotlight Award - given to nominated candidate in the hospitality industry whom exemplifies service with their peers and clients
2020-2023 Awarded Wedding Wire Couple's Choice
2023 Awarded The Knot Best of Weddings
2023 WSAE member - Wisconsin Society of Association Executives
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Director of Sales - Scarlett Hotel Group
11.2024 - Current
Catering Sales Manager - Lake Lawn Resort
05.2023 - Current
Director of Sales and Catering - Bridgewood Resort Hotel And Conference Center
03.2021 - 05.2023
Wedding and Event Manager - Bridgewood Resort Hotel And Conference Center
09.2018 - 03.2021
Operations Manager - Talbots Inc
06.2017 - 09.2018
Regional Conference/Social Media Marketing Manager - Regal Hospitality
03.2016 - 06.2017
Fox Valley Technical College - Associates Degree, Meeting And Event Management
01.2013 - 05.2016
Similar Profiles
Eric FranklinEric Franklin
Director of Client Services at The Scarlett GroupDirector of Client Services at The Scarlett Group
Ansh Ansh null
Truck Helper at Scarlett House Food Group IncTruck Helper at Scarlett House Food Group Inc
Andrea TreeseAndrea Treese
Solutions Consultant at The Scarlett GroupSolutions Consultant at The Scarlett Group
Melissa SmithMelissa Smith
Simulation Education Specialist at Aurora Health CareSimulation Education Specialist at Aurora Health Care
Tyler KeskeTyler Keske
Welder at Palmer HamiltonWelder at Palmer Hamilton