Mary Nixon
Salt Lake City,Utah
Summary
Collaborative marketing professional with a proven ability to manage campaigns, engage audiences, and deliver results. Skilled in executing strategies that align with brand goals and exceed expectations. A reliable team player, adept at handling complex tasks and working cross-functionally. Passionate about driving brand visibility and committed to continuous learning and growth.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator | Executive Admin to the General Manager
Hyatt Regency Salt Lake City
02.2023 - Current
- Served as Executive Administrator for the General Manager and Director of Rooms, providing critical operational and strategic support
- Developed a QR code system and landing page for the hotel's local art collection, boosting guest engagement
- Managed OTA and brand websites for the hotel and restaurants, ensuring optimal visibility and content accuracy
- Responded to over 1,500 online reviews, maintaining a strong online reputation through effective guest feedback management
- Designed advertisements for prominent publications, including Salt Lake Magazine, CityWeekly, and Art Meets Fashion Magazine
- Coordinated influencer and media visits, collaborating with the hotel's PR agency to enhance social media strategy and brand awareness
- Created engaging content for TikTok, Instagram, and Facebook, driving audience growth and engagement
- Led a comprehensive rebranding of all hotel collateral, ensuring consistency across communications, including announcements and digital signage
- Designed signage for hotel areas, enhancing guest navigation and reinforcing brand identity
- Crafted promotional menus and promotions for special events, such as Thanksgiving Dinner and New Year's Eve
- Presented monthly marketing insights to the Leadership Committee and General Manager, recommending initiatives to drive engagement
- Collaborated with the Senior Director of Sales and Marketing on projects to support business objectives
- Managed email marketing and Google Ads campaigns for on-site restaurants
- Authored copy for hotel events, promotional emails, and team bios
- Partnered with a third-party agency to develop social media and additional campaigns
- Coordinated on-site photoshoots and 3D tours from inception to completion
Management Intern for Vice President of Digital Marketing
Lodging Dynamics Hospitality Group
04.2022 - 10.2022
- Regularly audited OTA and Brand.com online presence for 24 properties, ensuring adherence to brand standards and optimizing visibility
- Conducted in-depth reviews of marketing efforts for underperforming properties, identifying opportunities for improvement
- Performed digital audits and identified marketing opportunities for new hotel acquisitions and restaurant properties
- Collaborated with General Managers and Directors of Sales and Marketing to implement updates aligned with brand standards
- Developed a comprehensive social media calendar for the corporate team, driving consistent engagement across platforms
- Partnered with the Corporate Marketing Manager to deliver projects on time and within scope
- Audited and optimized metadata and title tags for all properties, enhancing search engine visibility and performance
Director of Activities
Ho’okipa Society- Brigham Young University Hawaii
03.2022 - 06.2022
- Planned and organized monthly lecture series at BYU-Hawaii, driving student engagement and participation
- Coordinated activities and social events to foster student engagement and retention, aligning with community-building efforts
- Assisted in managing Ho’okipa social media pages, creating content to grow and engage the audience
Hospitality and Tourism Management Teacher's Assistant
Brigham Young University Hawaii
12.2021 - 06.2022
- Provided instructional and administrative support to two professors across seven courses, ensuring smooth operations and effective learning outcomes
- Evaluated homework, exams, and special projects, offering detailed feedback to improve student performance
- Assisted professors with course planning and classroom activities, ensuring alignment with academic goals and standards
- Tutored students individually and in groups, reinforcing key concepts and fostering academic growth
- Helped prepare and assess final exams and major projects, ensuring consistency and quality in evaluations
Education
Master of Business Administration - Marketing Emphasis
Southern Utah University
Utah04.2025
Bachelor of Science - Hospitality and Tourism Management
Brigham Young University Hawaii
Laie, Hawaii12.2022
Skills
- Marketing Campaign Development & Execution
- Social Media Management (TikTok, Instagram, Facebook)
- Paid Media Campaigns & Agency Collaboration
- Brand Standards & Rebranding Expertise
- Website Management & OTA Optimization (Bookingcom, TripAdvisor, Google My Business, Expedia, Yelp, Hotelcom)
- Content Creation & Copywriting
- Audience Engagement & Growth Strategies
- Budget Management & Reporting
- Digital Marketing & Analytics Proficiency
- Event Coordination & Influencer Relations
- Cross-Department Collaboration & Communication
- Adobe Creative Suite & Canva for Design
- SEO & Metadata Optimization
- Public Relations & Media Coordination
- Data-Driven Decision Making
Additional Information
Participated in a practicum at BYU-Hawaii that included working at the Courtyard Marriott (Laie, HI), Residence Inn and Embassy Suites (Kapolei, HI), and other tourist attractions in Hawaii including Kahuku Farms, Gunstock Ranch, and the Polynesian Cultural Center. As a high school student, participated in an international experiential learning trip to Latin America with the David Eccles School of Business at the University of Utah. Have also held various leadership positions in a church setting that included planning activities, scheduling meetings, arranging teachers for lessons, and fellowshipping other women.
Activities
- Awarded Merit Scholarship
- Presented for Hospitality and Tourism Management Program and Ho’omula Career Fair
- Leader of Hospitality and Tourism Management Society
- Member of Business Management Club
- Social Work Club Attendee
References
Available on request
Timeline
Marketing Coordinator | Executive Admin to the General Manager
Hyatt Regency Salt Lake City
02.2023 - Current
Management Intern for Vice President of Digital Marketing
Lodging Dynamics Hospitality Group
04.2022 - 10.2022
Director of Activities
Ho’okipa Society- Brigham Young University Hawaii
03.2022 - 06.2022
Hospitality and Tourism Management Teacher's Assistant
Brigham Young University Hawaii
12.2021 - 06.2022
Bachelor of Science - Hospitality and Tourism Management
Brigham Young University Hawaii
Master of Business Administration - Marketing Emphasis
Southern Utah University
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