Matthew S. Green
Ponte Vedra,FL
Summary
Performance-driven Vice President with 18 years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
17
17
years of professional experience
Work History
Vice President Sales SE & Eastern US National Accounts
Evaton, SoGrape USA
09.2023 - Current
- Responsible increasing SE Division's depletions 9% and shipments by 14%, and revenue by 14% in 2024
- Execute Eastern US On & Off Premise Chain NIF submissions, programming, and pricing
- Conduct QBR’s & Planning Meetings with SE Distributor network VP’s and Key Stakeholders
- Design, collaborate, and execute SGWS Comm Opps National Programs (ACS & Vol)
- Manage and coach 2 Area Managers in FL, SE (GA) and 3rd (MD/DC) coming soon
- Deliver accurate forecasting data to ensure 90+ days of inventory and purchase orders pipeline
- Manage all financial responsibility for the region including annual P/L budget, depletion allowance spends, incentive budgets, and T&E budgets
Regional & National Account Sales Director
MCBRIDE SISTERS WINE COMPANY
04.2022 - 09.2023
- Precise Distributor Management of 10 SE States including Pricing, Programming, & Inventory
- Managed and tracked performance monthly & quarterly against MSWC case goals & shipment goals
- Responsible for Publix, SEG, ABC, Food Lion, Harris Teeter, Darden, Bloomin Brands, Thompson Hospitality, and Landry’s
- Managed all financial responsibility for the region including annual P/L budget, depletion allowance spending, incentive budgets, and T&E budgets
- Led sales strategy development to enhance market penetration and brand visibility.
- Analyzed sales data to identify trends and optimize pricing strategies for competitive advantage.
- Cultivated relationships with key distributors and retail partners to expand distribution network.
Regional & National Account Sales Director - SE & Caribbean/South America
SUMMERLAND WINE BRANDS
01.2021 - 04.2022
- Increased SE Region's depletions 15%, shipments 19%, and revenue by 15%
- Managed and tracked performance monthly and quarterly against SWB depletion & shipment goals
- Responsible for all retail chain & ecommerce submissions, activation, execution, and pricing
- Managed all Control Label, Private Label, and National Brand Business
- Conducted virtual tastings, wine dinners, and brand training seminars within the SE Region
- Actively managed T&E, distributor gross margin, and monthly charge backs within company standards
Regional & National Account Sales Manager - SE & Caribbean/South America
DISTINGUISHED VINEYARDS & WINE PARTNERS
08.2017 - 08.2020
- Managed 9 states with network of 35 distributor partners throughout the Southeast Region
- Delivered SE Region AOP, POD Goals, & Volume Goals
- Hired, trained, and managed 4 dedicated Market Specialist for DVWP
- Responsible for all retail chain & ecommerce submissions, execution, and pricing
- Managed SGWS Travel & Export Division’s National Accounts and Cruise Line Business
- Developed and executed national sales strategies to increase market share across multiple regions.
- Built and maintained relationships with key accounts, enhancing client satisfaction and loyalty.
Regional Manager – Florida
HESS FAMILY WINE ESTATES
Mt Veeder, Ca
05.2016 - 07.2017
- Responsible for distributor partner management of Breakthru Beverage Group Florida including pricing, programming, and incentive development
- Responsible for all retail chain submissions, programming, and pricing
- Hired, trained, and managed 2 District Managers for HFWE
- Responsible for all sales and revenue management in the State of Florida for Hess Family Wine Estates
Florida State Manager
CAYMUS VINEYARDS / WAGNER FAMILY OF WINES
Rutherford, Ca
01.2015 - 05.2016
- Responsible for all sales and revenue management in the State of Florida for Wagner Family
- Responsible for distributor partner management of Signature Luxury Wine and Spirits (SGWS) including pricing, programming, and incentives development
- Responsible for chain headquarter calls and execution of programs with Publix, Whole Foods, Fresh Market, Crown Wine and Spirits, ABC, and Trader Joe’s
- Responsible for the execution of the new product launches of Mer Soleil Reserve Santa Barbara Chardonnay 2012, 25th Anniversary Conundrum package and Red Schooner
Florida Business Development Manager
BRITTANY SALES COMPANY
Miami, FL
07.2011 - 12.2015
- Responsible for managing our distributor partner, Southern Wine and Spirits for all pricing, programming, and incentive development including new product launches and goals
- Hired, trained, and managed 3 District Managers with Total case volume of 260K+ cases
- Major brands included Deutsch Family Wine & Spirits, Wente Family Vineyards, Boyanci & Inspire, Cognac Ferrand, St. Germain, Slow & Low, Ilegal Mezcal and Tim Smith’s Climax Moonshine
- Winner Deutsch California Dreaming Incentive, Zamora Spain Trip, and Wente Wine Adventure
District Manager (Miami/Miami Beach)
SOUTHERN WINE & SPIRITS OF FLORIDA
Miami, FL
07.2009 - 07.2011
- Responsible for increased sales and revenue from $2.6M to $3.2M during tenure
- Hired, trained, and managed 15 Sales Executives and 3 Key Account Managers
- Implemented strategic sales plans to achieve SGWS’s company and supplier goals
- Exceeded territory goals and new PODs while maintaining minimum GP of 23%
- “Best of the Best” Award January 2010, March 2010, and June 2011
Sales Representative On-Premise Wine & Spirits Division
REPUBLIC NATIONAL DISTRIBUTING CO.
Deerfield Beach, FL
08.2008 - 07.2009
Education
Bachelor of Arts - Industrial Psychology, Computer Information Systems
Metro State University
Denver, COCertified Sommelier Level 1 - undefined
Court of Master Sommeliers Americas
Skills
- AI & Microsoft Co-Pilot Certified, Microsoft Suite, VIP, SGWS Compass, Nielsen, & IRI,
Timeline
Vice President Sales SE & Eastern US National Accounts
Evaton, SoGrape USA
09.2023 - Current
Regional & National Account Sales Director
MCBRIDE SISTERS WINE COMPANY
04.2022 - 09.2023
Regional & National Account Sales Director - SE & Caribbean/South America
SUMMERLAND WINE BRANDS
01.2021 - 04.2022
Regional & National Account Sales Manager - SE & Caribbean/South America
DISTINGUISHED VINEYARDS & WINE PARTNERS
08.2017 - 08.2020
Regional Manager – Florida
HESS FAMILY WINE ESTATES
05.2016 - 07.2017
Florida State Manager
CAYMUS VINEYARDS / WAGNER FAMILY OF WINES
01.2015 - 05.2016
Florida Business Development Manager
BRITTANY SALES COMPANY
07.2011 - 12.2015
District Manager (Miami/Miami Beach)
SOUTHERN WINE & SPIRITS OF FLORIDA
07.2009 - 07.2011
Sales Representative On-Premise Wine & Spirits Division
REPUBLIC NATIONAL DISTRIBUTING CO.
08.2008 - 07.2009
Certified Sommelier Level 1 - undefined
Court of Master Sommeliers Americas
Bachelor of Arts - Industrial Psychology, Computer Information Systems
Metro State University