Matt Harmon
New York,NY
Summary
Seeking a Marketing role where I can utilize my skills in branding, campaigns, and market research to drive growth and success for the company. Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising operational and sales teams. Talented Owner with excellent marketing, customer service and facility oversight skills and more than 5 years of experience. Highly effective and comfortable working with people at all levels in organization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Owner
Harmony Wine
07.2020 - Current
- Developing and implementing marketing strategies that increased brand recognition by 20%
- Conducted market research to understand target audience preferences and behaviors, resulting in more effective campaigns
- Managing company's social media platforms, increasing followers by 70% and engagement by 40%
- Created and executed email campaigns that resulted in a 35% increase in website traffic.
Marketing Coordinator
Virginia Business
10.2019 - 03.2020
- Conducted market research and analysis to support decision making for marketing initiatives
- Contributed to the development of brand guidelines and messaging
- Driving sales through content creation and marketing strategies.
Operations Manager
UVA Library
02.2016 - 10.2019
- Strategic Planning, setting operational objectives, formulating plans, and aligning operational activities
- Quality Control monitoring processes, conducting audits, and addressing any issues that may arise
- Supply Management coordinating with suppliers, managing inventory levels, optimizing logistics, and minimizing disruptions
- Ensuring that various departments are aligned with operational goals and changes
- Lead and supervised teams, providing guidance, direction, and support to ensure that teams are working effectively and efficiently.
Education
Bachelor's Degree - Business Management
Penn Foster
01.2018
Skills
- Brand Management
- Campaign Planning and Execution
- Market Research and Analysis
- Social Media Management
- Content Creation and Copywriting
- Data Analysis and Reporting
- KPI Management
- Labor Relations
- Business Management
- Administrative Oversight
- Budget Administration
- Project Management
Certification
- Google Analytics
- HubSpot Inbound Marketing
- Facebook Blue Print
Timeline
Owner
Harmony Wine
07.2020 - Current
Marketing Coordinator
Virginia Business
10.2019 - 03.2020
Operations Manager
UVA Library
02.2016 - 10.2019
Bachelor's Degree - Business Management
Penn Foster