Matthew Azark
Digital Advertising Sr. Manager
Brooklyn,NY
Summary
Strategic revenue executive with 15+ years of experience driving multimillion-dollar digital advertising growth across gaming, media, content, and performance marketing platforms. Proven track record of breaking new business, scaling accounts, building strategic partnerships, and leading consultative sales efforts with top-tier companies.
Overview
22
22
years of professional experience
Work History
Sr. Manager and Account Executive
Interactive Advertising Bureau
New York, NY
03.2020 - Current
- Lead revenue generation across event sponsorships, thought leadership programs, and membership partnerships
- Develop and close six-figure integrated sponsorship packages across tentpole industry events including NewFronts, PlayFronts, Podcast Upfronts, and ALM
- Manage strategic relationships with senior executives across gaming, media, retail media, ad tech, and brand marketing sectors
- Identify upsell and cross-sell opportunities across IAB initiatives to increase partner lifetime value
- Provide revenue forecasting, pipeline management, and strategic growth recommendations to leadership
Director of Business Development - Contractor
CoolPrevails.com
New York, NY
09.2019 - 02.2020
- Prospecting, Pitching and Closing advertisers interested in Shopper Marketing/Digital OOH campaigns. Primarily focused on CPG brands found in cStores
- Creating new sales materials/collateral for the sales team
- Identifying and implementing strategic partnerships to enhance our sales offering
- Report weekly revenue updates and prospecting strategies to management
- Digital OOH company that offers advertising at the point of purchase in cStores
Business Development Manager
Take 5 Media Group
New York, NY
04.2019 - 07.2019
- Broke a new account within the first 2 months (Bear Mattress)
- Created new sales materials/collateral for the sales team
- Oversaw implementation of new CRM tool for use of management and sales team
- Prospected and cold calling new accounts
- Developed a new sales pitch and conducted sales calls
Sales/Marketing Consultant
12 Line Studio
New York, New York
10.2018 - 01.2019
- Created the go to market sales strategy
- Created sales decks and other collateral for new business pitches
- Assisted in the digital strategy for clients Perky Jerky and Lending Tree
- Completed a competitive analysis to help 12 Line separate themselves from their competitors
Account Executive
Undertone
New York, NY
03.2016 - 08.2018
- Generated $1MM+ in new business from digital advertisers including McDonald’s Local, Hershey’s, IHOP, Five Star, Zoetis and United Airlines
- Created custom content sales proposals and bespoke creative opportunities for advertising agencies and clients across Wavemaker, Carat, Publicis Health Media, Heartbeat Ideas, TouchPoint and Initiative
- Developed, pitched and sold social media influencer and unique content campaigns
- Report weekly revenue updates and prospecting strategy to management while managing an internal support team to deliver campaigns in full
Account Executive
adMarketplace
New York, NY
02.2015 - 03.2016
- Broke new business with paid search advertisers Abercrombie & Fitch, Pizza Hut, Blinds.com, Academy Sports & OpenTable
- Created sales proposals for advertising agencies and clients such as MEC, iProspect-Dallas, The Richards Group-Dallas, Camelot Communications-Dallas, PMG-Dallas, Academy Sports, Pier 1 Imports and Neiman Marcus
- Completed adMarketplace’s paid search and user interface training program
- Generate new business by fostering agency relationships, qualifying leads, presenting site structure and advertising opportunities
- Report weekly revenue updates and prospecting strategy to management
Sr. Account Executive
Monster Mediaworks
03.2013 - 09.2014
- Created sales proposals for clients at agencies such as PHD, Neo@Ogilvy, Mindshare, WebMetro, Initiative, Horizon
- Generated over $750K in annual advertising sales in 2013
- Grew my largest client by 43% in 2013 (WellPoint)
- Worked with the Product Marketing team to brainstorm and execute new and customized features across Monster.com
Account Executive
CollegeHumor (IAC)
10.2011 - 01.2013
- Broke new business with Elizabeth Arden, Open Road Films, Champs Sports, MTV2, P&G that accounted for 49% of total revenue in 2012
- Collaborated with our editorial team to brainstorm new custom video and editorial ideas to present to prospective clients
- Worked with advertisers to execute custom videos to be distributed across CollegeHumor, Facebook, Twitter and YouTube
- Generated over $1.9 million in annual advertising sales in 2012
Regional Sales Manager, Account Manager, Sales Planner
CBS Interactive
03.2008 - 10.2011
- Grew territory revenue each quarter in 2011 and broke new business with 5 new accounts (Citibank, Heineken, Mercedes-Benz, Time Warner Cable, Dunkin Donuts)
- Oversaw sales proposals for clients at agencies such as MediaVest, Mindshare, Universal McCann, Razorfish & Neo@Ogilvy
- Generated over $1.5 million in annual advertising sales
- Managed digital advertising sales accounts of the East/Northeast territory for CBS Interactive Music properties
Assistant Media Management Planner
neo@Ogilvy
11.2006 - 03.2008
- Assisted in the negotiation of worldwide corporate online contracts on behalf of IBM
Screener
Media Information Services
09.2005 - 11.2006
- Created media content reports for advertising agencies
Summer Program - Correspondent Banking Group
Calyon Corporate & Investment Bank
05.2005 - 08.2005
- Researched support data for developing client profiles
Program Coordinator
The Keene Group
09.2004 - 04.2005
- Assisted in marketing and qualifying new business leads for Labor Relations Programs
Education
Bachelors of Arts - Sociology
University of Texas At Austin
Austin, TX2004
Skills
- Strategic Thinker
- Creative Seller
- Highly Adaptive
- Strategic planning
Interests
Stand up Comedy, Content Creation, Event/Show Production, Travel, Family
Timeline
Sr. Manager and Account Executive
Interactive Advertising Bureau
03.2020 - Current
Director of Business Development - Contractor
CoolPrevails.com
09.2019 - 02.2020
Business Development Manager
Take 5 Media Group
04.2019 - 07.2019
Sales/Marketing Consultant
12 Line Studio
10.2018 - 01.2019
Account Executive
Undertone
03.2016 - 08.2018
Account Executive
adMarketplace
02.2015 - 03.2016
Sr. Account Executive
Monster Mediaworks
03.2013 - 09.2014
Account Executive
CollegeHumor (IAC)
10.2011 - 01.2013
Regional Sales Manager, Account Manager, Sales Planner
CBS Interactive
03.2008 - 10.2011
Assistant Media Management Planner
neo@Ogilvy
11.2006 - 03.2008
Screener
Media Information Services
09.2005 - 11.2006
Summer Program - Correspondent Banking Group
Calyon Corporate & Investment Bank
05.2005 - 08.2005
Program Coordinator
The Keene Group
09.2004 - 04.2005
Bachelors of Arts - Sociology
University of Texas At Austin