Matthew Campbell
Columbus,Ohio
Summary
Experienced sales professional with 10+ years of sales background. Strong leadership skills and dedication to teamwork. Quick learner, thrives under pressure, and communicates effectively. Extensive computer training, especially in Excel. Proficient in social networking and empirical research software like Compass, Edge, Diver, and Gap tool kit. Hands-on experience with sales tools including Salesforce, Go Spot check, Diageo Direct, and Trax Retail.
Overview
10
10
years of professional experience
Work History
Sales Consultant
Coastal Pacific Wine and Spirits
Columbus
07.2021 - 05.2024
- CPWS is a division within SGWS that distributes for two of the largest and most profitable liquor suppliers in the entire world, Diageo and Moet Hennessy
- Brands within this portfolio include international powerhouses such as Crown Royal, Johnnie Walker, Hennessy, Smirnoff, and Captain Morgan
- In my current role I am responsible for cultivating winning relationships in 35 retail liquor agencies
- Major accounts in my market include Kroger, Giant Eagle, Meijer, and independently owned retail agencies
- My duties for this role include daily account interactions to gain new product placements, drive volume share within the account, secure large and impactful displays, and set up new point of sale and brand marketing tools
- Each day I strive to improve upon the work done the previous day, week, or month by determinately going after the finer details that help lead to larger success and outpacing the competition in every way.
Activation Manager
Zamora Company USA
Columbus
03.2019 - 02.2021
- Zamora USA is a wine and liquor supplier that owns successful brands such as Ramon Bilbao, Martin Miller Gin, Licor 43, Lolea, and Double Cross Vodka
- Within the role I was responsible for cultivating and maintaining relationships with nearly 100 on premise bar and restaurant accounts and 10 major off premise accounts in the Columbus, Cincinnati, and Cleveland Ohio markets
- My duties for this role included daily account interactions to gain new product placements, new menus and features, and expanding our portfolio in accounts to help drive volume
- I was also responsible for creating and executing events with the account, such as consumer samplings, brand education, and staff training
- As a supplier I worked closely with and developed strong relationships with our distributors at SGWS
- I routinely worked alongside their managers and sales representatives to help them target opportunities for our brands in the market
- During my tenure with Zamora USA I oversaw two major brand launches in the state of Ohio
- Lolea and Yellow Rose Whiskey were both successfully introduced into the market and have thrived during my tenure.
On/off Combo Sales Representative
Southern Glazers Wine & Spirits
Raleigh
09.2014 - 02.2019
- SGWS is a liquor brokerage firm that distributes for two of the largest spirits companies in the world, Diageo and Moet Hennessy
- In this role I was responsible for sales in 7 counties and 13 different ABC Boards, as well as 45 bars and restaurants in Wake and Johnston counties
- During my time in this position my market share grew to over 20% overall
- My territory was the second largest in the state for total revenue and represents over $101 million dollars in total revenue, and 145,000 9L cases for SGWS
- My duties included consultative sales, with ABC board managers and bar owners, through successful presentations of the products; the promotion of new and existing portfolio items and the expansion of the business
- Developed strategies for brand portfolio diversification and penetration into each account
- Every week I discuss upcoming goals and objectives with my supervisor in order to create weekly preplans
- I also recap weekly achievements and opportunities for improvements.
Education
B.S. Degree in Political Science -
Western Carolina University
01.2013
Skills
- Time Management
- Customer Relationship Management
- CRM proficiency
- Product and service knowledge
- Closing Techniques
- Prospecting skills
- Strategic Planning
- Consultative Sales
- Sales Strategies
- Customer liaison
- Sales Analysis
- Customer oversight
- Territory Management
- B2B Sales
- Account Reconciliation
- Territory expansion
- Sales consultation
- Customer Retention
References
References available upon request
Timeline
Sales Consultant
Coastal Pacific Wine and Spirits
07.2021 - 05.2024
Activation Manager
Zamora Company USA
03.2019 - 02.2021
On/off Combo Sales Representative
Southern Glazers Wine & Spirits
09.2014 - 02.2019
B.S. Degree in Political Science -
Western Carolina University