Matthew Esteves

• Support marketing and communications efforts by closely collaborating with attorneys, practice groups, and business development + marketing leadership.
• Oversee and enhance LinkedIn content showcasing attorney achievements, practice group recognitions, thought leadership, sponsorships, and speaking engagements.
• Provide counsel to internal clients on messaging and content development strategies to ensure that communications are clear, correct, and aligned with the firm's strategic goals.

Achievements:

• Spearheaded a revised social media content strategy, increasing firm website traffic by 31% over six months.
• Initiated and implemented a visual rebranding and copy reorientation of weekly Data Privacy blog social media posts, increasing blog readership by 23%.
• Streamlined client alert/mailer editing and review process, reducing turnaround time by 40%.

• Coordinated public relations and marketing efforts for clients in legal, AEC, technology, and sports industries, enhancing brand visibility and engagement.
• Produced extensive written content featuring PR materials, client blog posts, and website copy customized to reflect each client’s voice, audience, and strategic objectives.
• Cultivated external client relationships through collaboration with stakeholders to ensure clear communication, alignment on messaging strategy, and successful execution of marketing and communications initiatives.

• Coordinated content scheduling for social media and website to enhance audience engagement.
• Researched Tampa Bay Lightning's on-ice performance, utilizing analytical storytelling to attract and retain readership.
• Increased readership by 42% year-over-year through social media engagement and refined website content.

• Implemented an electronic maintenance database and filing system, enhancing document retrieval efficiency and reducing redundancy by 38%. Saved $27.4 million in maintenance costs.
• Audited physical and digital records for accuracy and compliance with US Navy regulations, supporting adherence to standards.
• Organized and maintained records for 23 F/A-18C aircraft during two Middle East deployments, ensuring operational readiness.