Matthew Gonzalez
Pennsauken,NJ
Summary
Results-oriented professional with expertise in business operations, staff training, and marketing strategy. Skilled in enhancing customer relationships and driving team performance in fast-paced settings. Committed to maximizing resource utilization and supporting scalable operations to boost profitability. Strong relationship-building and leadership capabilities.
Overview
23
23
years of professional experience
Work History
Small Business Owner
Ahava Tattoo Studio
Pennsauken Township, NJ
01.2016 - 10.2025
- Created marketing strategies to attract new clients and retain existing ones, contributing to studio growth and visibility.
- Oversaw daily operations of busy tattoo studio, ensuring smooth workflow and client satisfaction.
- Trained and supervised artists in tattoo techniques and customer service, enhancing team skill set and client engagement.
- Handled client consultations to understand preferences and design ideas.
- Ensured compliance with health and safety regulations in the studio.
- Maintained inventory of tattoo supplies and equipment for efficient workflow.
Co-Owner
Omkara Tattoo Studio
Philadelphia, Pennsylvania
06.2013 - 12.2015
- Oversaw daily operations of tattoo studio, enhancing workflow and client experience.
- Managed day-to-day business operations including staffing, inventory management, budgeting, accounting, and payroll processing.
- Supervised and trained staff on tattooing techniques and safety protocols.
- Created targeted marketing strategies that increased studio visibility and client engagement.
- Collaborated with artists to design unique tattoo concepts for clients.
- Handled client consultations to understand needs and provide professional recommendations.
- Established scheduling system for appointments, optimizing artist availability and client satisfaction.
- Maintained inventory of supplies and equipment for optimal studio functionality.
- Ensured cleanliness and compliance with health regulations in the studio environment.
Freelance Artist
Self Employed
Pennsauken Township, NJ
02.2009 - 06.2013
- Collaborated with clients to clarify artistic vision and preferences, enhancing overall project alignment.
- Collaborated with clients to develop custom artwork that met their needs.
- Created original artwork in a variety of mediums including oil, acrylic, and watercolor paints, pencils, charcoal, pastels, and markers.
- Created original artwork using techniques like oil, watercolor, and charcoal.
- Developed logos for businesses based on customer specifications.
- Designed posters for special events using Adobe Photoshop and Illustrator.
- Drafted sketches for prospective projects to present to clients.
- Utilized digital tools and software for graphic design and digital art creation.
- Managed multiple art projects simultaneously, delivering quality artwork on schedule.
- Managed all aspects of art sales, including pricing and invoicing.
- Researched current art trends to inspire new creative projects.
- Resolved client concerns and provided effective solutions.
Art Director
ChoiceShirts
Pennsauken, New Jersey
01.2006 - 02.2009
- Managed multiple design projects from concept to completion, meeting tight deadlines.
- Led creative brainstorming sessions to develop innovative design concepts.
- Collaborated with cross-functional teams to ensure cohesive branding across products.
- Utilized industry-standard software to create high-quality visual assets for marketing materials.
- Designed promotional materials such as brochures, flyers, posters, banners, newsletters, logos.
- Reviewed and approved creative team designs and content, ensuring alignment with project goals.
- Coordinated print production with vendors, maintaining quality standards and meeting delivery timelines.
- Supervised junior designers and provided guidance on their work product.
- Provided creative input during client meetings to help shape the vision of a project.
- Brainstormed with team members and special project managers to provide unique concepts and designs.
- Mentored artists on quality standards, fostering skill development and creative excellence.
- Maintained accurate specs by adhering to print and art specification standards.
- Produced digital media assets including web graphics, animations, videos.
Operations Manager
ChoiceShirts
Pennsauken Township, NJ
02.2004 - 01.2006
- Managed daily operations to achieve efficiency and uphold quality standards.
- Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
- Oversaw staff scheduling and resource allocation to optimize workflow.
- Scheduled staff shifts to ensure adequate coverage, training and inventory control.
- Monitored inventory levels and maintained strong supply chain relationships.
- Trained and mentored team members on operational best practices.
- Evaluated performance metrics to identify areas for improvement in operations.
- Built strong operational teams to meet process and production demands.
- Assessed employee development needs and provided feedback on their progress towards meeting goals.
- Ensured compliance with safety regulations and maintained a safe work environment for all personnel.
- Coordinated with other departments including sales, marketing, finance, human resources. to ensure efficient operations.
Cellular Sales Associate
Cingular Wireless
Cherry Hill, New Jersey
12.2002 - 01.2004
- Educated customers on service plans and promotions available.
- Provided accurate information about products, pricing, availability, product uses and services offered.
- Welcomed customers to store with a friendly demeanor. and provided excellent customer service.
- Operated cash register to process payments for purchases.
- Participated in store meetings to discuss upcoming events or promotions.
Education
High School Diploma -
Hussian School of Art
Philadelphia, PASkills
- Business operations
- Tattoo design
- Staff training
- Marketing strategy
- Health compliance
- Customer relationship management
- Leadership skills
- Problem solving
- Digital illustration
- Adobe Creative Suite
- Marketing strategies
- Art direction
- Project management
- Branding development
- Creative design layouts
- Art conceptualization
Timeline
Small Business Owner
Ahava Tattoo Studio
01.2016 - 10.2025
Co-Owner
Omkara Tattoo Studio
06.2013 - 12.2015
Freelance Artist
Self Employed
02.2009 - 06.2013
Art Director
ChoiceShirts
01.2006 - 02.2009
Operations Manager
ChoiceShirts
02.2004 - 01.2006
Cellular Sales Associate
Cingular Wireless
12.2002 - 01.2004
High School Diploma -
Hussian School of Art