MATTHEW P. CALDERON
New York,USA
Summary
A critical thinker who is resourceful and adept at working in both team and independent environments. Highly motivated to develop the skills and expertise required to become a leader within the communications industry. Skilled in market analysis, forecasting, and client relationship management. Strong collaborator who adapts quickly to changing needs and consistently delivers measurable results. Known for exceptional communication, organizational, and problem-solving abilities.
Overview
6
6
years of professional experience
Work History
Sales Planner
CBS Media Ventures
01.2022 - Current
- Build sales plans and develop computer systems data
- Participate in sales negotiations, inventory management, negotiating make-goods directly with agencies and maintaining buyer relationships
- Prepare and maintain stewardship reports for current network schedules on a permanently assigned account basis
- Implement and plan sales strategies and campaigns and marketing initiatives to meet sales goals and budgets.
Assistant Negotiator, National Media Activation
Orion Worldwide
11.2020 - 12.2021
- Supported buyers in day-to-day tasks to maintain negotiated schedules for assigned clients
- Matched vendor invoices on a monthly basis to ensure payments are received in a timely fashion and collect pre and post-logs from networks to send to AOR
- Requested delivery and accept ADUs while in flight to guarantee client deals are delivered by the end of the campaign
Resident Intern
Orion Worldwide
06.2019 - 08.2019
- Strategized with a team of ten other resident intern in a media pitch competition for the client Spotify
- Performed campaign analysis directly relevant to optimization of media buying
- Proposed a creative final media recommendation using insights and analyses based on KPIs and performance metrics on the Spotify Premium Student bundle
- Validated data from excel spreadsheets in Rigel and Salesforce.com databases to ensure accurate data availability for Vice Presidents and Investment team negotiators when crafting deals with various television and radio stations
- Tracked media buys including budgets, performance and timing
Intern
CBS Media Sales Department
06.2018 - 08.2018
- Conducted research on market landscape, competitive analyses, client activity, and potential client acquisition
- Supported manager with weekly reporting and new concept write ups
- Engaged with members of the Sales team, reviewing various sales decks and attending meetings
- Participated in brainstorming sessions with research team on industry outlook
Education
Bachelor of Arts -
The Pennsylvania State University
University Park, PA05.2020
Skills
- Microsoft Office Suite
- Salesforce
- Rigel
- Strategic Planning
- Sales Reporting
- Teamwork and Collaboration
Websites
Technical expertise and skills
- Microsoft Office Suite
- Salesforce
- Rigel
Hobbies and Interests
- Television Networks
- Cinema
- New York Yankees
- New York Giants
- Penn State Football
Coursework
- Telecommunications
- Marketing
- Communications Promotion & Sales
- Foreign Language (Spanish)
- Mass Media Law
Timeline
Sales Planner
CBS Media Ventures
01.2022 - Current
Assistant Negotiator, National Media Activation
Orion Worldwide
11.2020 - 12.2021
Resident Intern
Orion Worldwide
06.2019 - 08.2019
Intern
CBS Media Sales Department
06.2018 - 08.2018
Bachelor of Arts -
The Pennsylvania State University
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