Summary
Overview
Work History
Education
Retailer Experience
Timeline
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Matthew Sheriff

Matthew Sheriff

Fairhope,AL

Summary

Dynamic and highly successful executive in the CPG industry, with a proven record of dramatically scaling businesses. Powered to drastically increase growth and profits, all while cultivating strong relationships with new and existing customers, as well as broker organizations. Skilled at developing and implementing account promotions, trade-marketing, efficient and innovative merchandising, plan-o-gram allocation, and category management initiatives for retail and wholesale partners. Extensive knowledge and experience in managing cross-functional teams and various channels of trade including: club, drug, mass, home improvement, c- store, grocery, specialty, DSD, food service and private label. Vast experience within display merchandising and custom displays.

Overview

27
27
years of professional experience

Work History

Director of National Accounts

Harbor Industries
07.2024 - Current
  • Focused on new channels of revenue - brand and retail
  • Developed strategy to maximize company's profit structure for new clients based on proven case studies and internal manufacturer efficiencies.
  • Personally added the following retailers in 9 months; Dollar General, AAFES, Dollar Tree, CVS and more
  • Worked with marketing to develop multiple campaigns to generate new business leads
  • Analyzed market trends and competitive landscape to inform strategic decision-making for national accounts portfolio.

Chief Sales Officer

Rev Energy Gum
06.2021 - 06.2023
  • Grew total sales by 5X in under 18 months with pace to quadruple sales in under 36 months
  • Personally added nationwide distribution with Wal-Mart
  • Grew distribution into 40,000 retail locations in under 24 months (separate of Wal-Mart)
  • Increased market share by identifying new business opportunities and collaborating with marketing to develop targeted campaigns
  • Drove consistent year-over-year growth in both volume and profitability through focused execution of key objectives

Senior Vice President

Matt's Cookie Company
11.2019 - 05.2021
  • Improved GM by 20% and grew sales by 15% in under six months; doubled company revenue in under 12 months
  • Enhanced company performance by implementing new strategies and streamlining operations
  • Implemented sales and distribution processes to help efficiency and facilitate sale of company
  • Improved existing retail and distributor relationships and added following retail chains: Wal Mart, Walgreens, Costco, Sprouts and more
  • Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion

President/Director of Sales

Stryve Foods, LLC
04.2016 - 11.2019
  • Oversaw all aspects of company direction, including sales, marketing, packaging, merchandising and operations to quickly scale business, generate sales, and create brand awareness
  • Sold to Costco, Wal Mart, GNC, Vitamin Shoppe, 7Eleven, Circle K, CVS, AAFES, Aldi, and other key accounts within first 14 months of operation
  • Achieved $1MM/month run rate within first year, $2MM/month run in 18 months, amassing $21MM+ in revenue in under two years
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols

Vice President

Visual Business Solutions
06.2010 - 04.2016
  • Streamlined order process, reduced company overhead, and improved efficiencies for clients resulting in 20% increase in net customer profits
  • Developed company's first line of stock and semi-custom merchandising displays, resulting in 10% organic growth in first 90 days, and 30% growth within 18 months without utilizing additional sales resources
  • Implemented ERP system, bridging both sales and operations and was direct point of contact for all top clients

Director of Business Development

Jack Link's Beef Jerky
01.1998 - 06.2010
  • Oversaw all aspects of business development and maximizing opportunities at existing large format accounts
  • Handled merchandising opportunities/development, broker management, new items and product development
  • Launched Walmart ($300M+) and Costco ($100M+) business
  • Developed business plans for Mexico and Canada
  • Launched targeted business across all classes of trade resulting in double digit growth for over nine years
  • Headed brand acquisition resulting in most profitable division of brand portfolio with triple digit growth

Education

Bachelor of Arts (B.A.) - Business -

University of Dubuque

Retailer Experience

Wal-Mart, Target, Costco, Sam's, BJ's, Kroger, Publix, Meijer, Aldi, Trader Joe's, HEB, Sprouts, Fresh Market, Wegman's, 7-11/Speedway, Circle K, QT, Kwik Trip, Casey's, WaWa, Sheetz, Racetrac, Buc ee's,  CVS, Walgreen's, Rite-Aid, Home Depot, Menards, Ace Hardware, Dollar General, Dollar Tree, Military, and Travel

Timeline

Director of National Accounts

Harbor Industries
07.2024 - Current

Chief Sales Officer

Rev Energy Gum
06.2021 - 06.2023

Senior Vice President

Matt's Cookie Company
11.2019 - 05.2021

President/Director of Sales

Stryve Foods, LLC
04.2016 - 11.2019

Vice President

Visual Business Solutions
06.2010 - 04.2016

Director of Business Development

Jack Link's Beef Jerky
01.1998 - 06.2010

Bachelor of Arts (B.A.) - Business -

University of Dubuque

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Matthew Sheriff