Matthew W. Connell

• Collaborate with marketing teams to create targeted campaigns for lead generation.
• Maintain a database of existing customers and prospective leads.
• Determine business development opportunities and implemented effective strategy for client acquisition.
• Participate in weekly meetings with executive leadership team members to discuss progress toward goals.
• Identify new customers through pipelining, pre-qualification and territory analysis and management.
• Organize meetings between senior management and prospective customers.

• Drive sales of TV, digital products, and sponsorships for Orlando's top-rated broadcast station.
• Identify new business prospects to boost revenue through diverse digital platforms.
• Manage integrated sponsorships in healthcare and community outreach, enhancing client engagement.
• Drive revenue across multiple platforms consistently exceeding targets.
• Generated over $2.1 million in new business since 2021,surpassing budget goals:

2021 +132%, 2022 +19%, 2023 +55%.

• Strategically negotiate annual deals and upsell opportunities with key clients, leveraging market insights to maximize revenue across broadcast and digital platforms.
• Cultivate new business opportunities through proactive cold prospecting, networking, and industry event participation, expanding client base and product portfolio.
• Champion diverse product offering including SEO, SEM, Amazon, YouTube, Facebook/Instagram, OTT, and DOOH, adapting strategies to meet evolving market demands.

• Sold broadcast television commercial spots and sponsorships for local stations WOFL (FOX) and WRBW.
• Negotiated annual deals and upsell opportunities to a list of major agencies and local accounts including Progressive Insurance, Coca-Cola and Universal Studios.
• Prospected new business opportunities in-market to drive revenue for both stations and website www.fox35orlando.com.

• Sell desktop, video and mobile display advertising for MassLive.com and a full portfolio of Advance Local O&O sites.
• Develop and recommend wholistic digital marketing packages to local clients in the Greater Boston area, primarily in the higher education, legal, finance and healthcare categories, that include display (O&O and extended reach), Search Engine Marketing (PPC and SEO), SMO, Paid Social, native advertising, E-mail, text, in-app and full-scale video solutions.
• Utilize Salesforce and Sales Loft to record all customer activity from prospect development to close.
• Collaborate with the customer success team to ensure that campaigns are properly implemented, monitored and optimized.
• Proactively identify new business opportunities.

• Evaluate and identify new sponsorship and advertising opportunities for two media groups: ClutchPoints, LLC and COED Media Group.
• Represent all properties' inventory to prospects and an established contact list of national and local advertising clients and agencies.
• Serve as primary contact for digital campaign execution between sites and clients.
• Offer insight on current and future product and sales strategies.
• Responsible for campaign onboarding, including troubleshooting of ad tags and other creative elements.
• Provide campaign reporting to clients on a regular schedule to ensure optimization and performance.

• Oversee team of six local account executives, one national sales manager and two coordinators in all digital sales efforts for NESN.com.
• Carry individual list of national and local digital clients and agencies with an annual digital budget of over $7 Million.
• Led business development strategy resulting in the increase of NESN's total digital revenue by over 700% from 2010 through 2016.
• Cultivate relationships with all programmatic advertising partners including ad networks, PMP deals and RTB marketplace partners.
• Identify new content sharing partners and content delivery solutions which include current video and mobile products.
• Oversee all digital Ad Operations including reporting, campaign launch and ensuring all campaigns are optimized for success.
• Create and sell cross-platform packages to top-tier clients such as Capital One, Mercedes-Benz, Dunkin' Donuts and McDonald's.
• Responsible for annual forecasting and development of digital sales budget for the network.

• Sold print, digital, sponsorship and television advertising for all ESPN Outdoors media properties.
• Proactively pursue new business relationships by way of existing agency relationships, cold-calling and at various industry trade shows.
• Provided exceptional service to existing account list to help clients achieve their marketing goals and maximize growth for each client.
• Coordinated with ESPN research to develop accurate and attractive presentations for potential advertisers.
• Opened 121 new accounts for ESPN, resulting in an increase of over 300% in Direct Response business.
• Exceeded 2009 fiscal year budget by 23%.

• Created and developed sales presentations for prospective clients for ESPN Outdoors Sr. Account Executives nationwide.
• Managed the creation of end of year recap reports for each ESPN event sponsor including delivery results and added value received from television, digital and on-site platforms.
• Assisted with logistics of sponsor needs with regards to fulfillment, ESPN special events and ESPN Outdoors sanctioned events.
• Collaborated on fulfillment duties at meetings, events and tournaments to ensure sponsor needs were met and exceeded.
• Lead in the planning and execution of client and VIP activities at ESPN run industry events.