Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Mauricio A. Vigil

Miami,FL

Summary

Global seafood executive with 20+ years of leadership spanning salmon trading, producer partnerships, and aquaculture innovation. Experienced in fresh and frozen salmon sales, international trading, and direct collaboration with major net-pen producers. Currently spearheading U.S. commercialization of land-based salmon farming, driving retail and national foodservice programs that redefine sustainable supply. Proven record of generating multimillion-dollar revenues, forging strategic partnerships, and launching disruptive seafood initiatives across North America. Fluent in English and Spanish; working knowledge of Italian and French.

Overview

19
19
years of professional experience

Work History

Director of Sales

Atlantic Sapphire USA
09.2020 - Current
  • Driving the U.S. launch of the world’s first large-scale land-based Atlantic salmon producer.
  • - Built and scaled national sales network, introducing disruptive land-raised salmon to retail, foodservice, and e-commerce markets.
  • - Secured contracts with Publix, Wegmans, Giant Eagle, FreshDirect, Sprouts, H-E-B, Central Market, Sysco, PFG, and Chefs’ Warehouse creating $25M+ in revenue.
  • - Designed tailored retail/foodservice programs including packaging, merchandising, and co-branded marketing.
  • - Partnered on campaigns positioning land-based aquaculture as a premium, sustainable alternative.
  • - Developed institutional sales channels, securing federal contracts under the Berry Amendment to supply salmon to the Department of Defense (DoD) and USDA, establishing Atlantic Sapphire as a trusted supplier within U.S. public sector food programs for domestically produced protein.

Partner & Director of Sales

Platina Seafood & Crystal Seafood (DBA)
03.2017 - 09.2020
  • Co-founded and scaled dual fresh/frozen salmon business with global sourcing and North American distribution.
  • - Grew Crystal Seafoods’ fresh salmon program to $30M+ revenue within three years.
  • - Traded fresh & frozen salmon from Norway, Scotland, Faroe Islands, Ireland, Iceland, Canada, Chile, and New Zealand.
  • - Expanded supplier partnerships and secured strategic retail, foodservice, distributor, cruise line, and wholesale accounts.
  • - Diversified product portfolio and strengthened distribution across U.S. and Canada.
  • - Pioneered early U.S. market development for Atlantic Sapphire’s land-raised salmon, introducing product sourced from its Pilot R&D farm in Denmark and building the foundation for future large-scale commercialization.

Sales Manager

Patagonia SeaFarms Inc.
01.2013 - 02.2017
  • Developed U.S./Canada sales for Patagonia’s Chilean salmon operations (Joint Venture of two net pen farms: Yadran and Marine Farm Chile).
  • - Generated $40M+ in fresh and value-added salmon sales.
  • - Expanded distribution channels with major retailers, wholesalers, and foodservice accounts.
  • - Delivered market insights driving sourcing, pricing, and channel strategy.

Spot/Trading Fresh Sales Manager

Mowi (formerly Marine Harvest USA LLC)
04.2008 - 01.2013
  • Led fresh and frozen sales for one of the world’s largest salmon producers.
  • - Increased U.S./Canada sales by 1000% through strategic sourcing and tailored programs.
  • - Managed national distributor and wholesale accounts across North America.
  • - Introduced Norwegian farm-raised halibut as premium offering during wild off-seasons.

Logistics Manager

Bounty Logistics
03.2006 - 04.2008
  • Directed international supply chain operations for Fjord Seafood/Marine Harvest products.
  • - Oversaw shipments, inventory, and order processing across multiple partners.
  • - Coordinated trucking and air cargo to ensure seamless distribution.

Education

High School Diploma -

Coral Gables High School
Miami, Florida

Skills

  • Sales training and leadership
  • [Type] marketing
  • Supplier sourcing
  • Sales leadership and training

Languages

English
Spanish
Native or Bilingual
French
Limited Working

Timeline

Director of Sales

Atlantic Sapphire USA
09.2020 - Current

Partner & Director of Sales

Platina Seafood & Crystal Seafood (DBA)
03.2017 - 09.2020

Sales Manager

Patagonia SeaFarms Inc.
01.2013 - 02.2017

Spot/Trading Fresh Sales Manager

Mowi (formerly Marine Harvest USA LLC)
04.2008 - 01.2013

Logistics Manager

Bounty Logistics
03.2006 - 04.2008

High School Diploma -

Coral Gables High School

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